Fortune | FORTUNE 10月08日 01:43
全现金购房在美国房市占据重要地位
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Realtor.com的最新数据显示,2025年上半年,全现金购房已成为美国房市的重要力量,占近三分之一的房屋交易。尽管略低于去年同期,但仍远高于疫情前水平。分析指出,投资者和第二套住房买家是推动这一现象的关键群体,特别是机构投资者,他们凭借雄厚的财力能够迅速做出无附加条件的报价。全现金交易在价格的两极分化市场尤为普遍,并呈现出显著的地域差异。尽管全现金交易比例在近两年有所回落,但仍高于长期平均水平,显示出市场仍在向更加平衡的方向调整,但首次购房者仍面临来自资金雄厚的竞争者。

💰 全现金购房已成为美国房市的重要组成部分,2025年上半年占比接近三分之一,远高于疫情前水平。这一趋势在价格两极分化的市场尤为突出,反映了市场结构的变化以及投资者和第二套住房买家的活跃。

📈 投资者,特别是机构投资者,是全现金交易的主要推动者。他们利用其财务优势,能够快速且无附加条件地完成交易。数据显示,LLC和企业实体在全现金交易中占据了不成比例的份额,其次是第二套住房买家,尤其是在度假市场。

📉 尽管全现金交易的比例在近两年有所下降,但仍高于长期平均水平。这可能归因于大型投资者活动的减少和买家竞争的缓和,预示着住房市场正朝着更加平衡的方向发展。然而,投资者在该市场的存在感依然较高,对依赖融资的首次购房者构成挑战。

📍 全现金交易在不同地区存在显著差异。例如,密西西比州、新墨西哥州和蒙大拿州等地的现金销售比例居全国前列,这与当地负担得起的价格、外地买家兴趣以及老龄化人口结构有关。相比之下,高成本、依赖抵押贷款的市场(如华盛顿州、华盛顿特区和马里兰州)的现金交易比例较低。

💡 全现金交易的普遍性部分源于高抵押贷款利率和激烈的买家竞争环境。现金报价因其速度和简便性而成为卖家青睐的选择,能够绕过融资限制,提供更高的交易确定性。这种现象在低于10万美元和高于100万美元的房屋交易中尤为明显,导致依赖融资的首次购房者处于劣势。

All-cash offers have cemented their place as a formidable force in the U.S. housing market, accounting for nearly one in three home purchases in the first half of 2025, according to the latest analysis from Realtor.com. The data reveals that about 32.8% of home sales so far this year were completed fully in cash—a figure only slightly lower than last year, but significantly above pre-pandemic norms. These transactions are “especially common at the extreme ends of the price spectrum,” writes senior economic research analyst Hannah Jones, who notes that they vary dramatically across regions.

Central to this phenomenon is the growing role of two groups, Jones concludes: investors and second-home buyers. Institutional investors, in particular, have continued to leverage their financial heft, making swift, uncompromising offers—often without the need for financing. Jones’ analysis of deed data suggests to her that LLC and corporate entities make up a “disproportionate share” of cash transactions, she says, followed by second-home buyers, particularly in vacation markets. Jones cited her previous research that the share of investors who paid all-cash in 2024 was nearly double the share of overall cash sales.  

Zooming out over the past several years, Jones found the cash share rising from 27.5% in 2019 to a recent peak of 34% in 2023, easing both of the last two years to the current level. Jones concluded this decline likely reflects fewer large investors and less intense buyer competition, with a housing market shifting, slowly, toward more balance.

“After dominating some markets during the pandemic, large investor activity has retreated, giving way to smaller investors who more often use financing.” She warns that investor presence remains elevated, with many non-investor buyers sidelined, and cash purchases still representing a sizable part of the market. In other words, hopeful millennial and Gen Z first-time homebuyers are up against deep-pocketed boomers, and deep-pocketed Wall Street types.

Geographical disparities in cash sales

The new data also highlight stark regional disparities. States like Mississippi (49.6%), New Mexico (48.8%), Montana (46.0%), Hawaii (44.9%), and Maine (44.4%) lead the nation in cash sales, driven by a mix of affordable prices, out-of-state interest, and older demographics. These areas contrast sharply with high-cost, mortgage-dependent hubs such as Washington (21.1%), Washington D.C. (23.4%), and Maryland (24.0%), where younger buyers and stronger lending infrastructure prevail.

At the metro level, Miami (43.0%), San Antonio (39.6%), and Kansas City (39.2%) top the charts, combining both investor activity and, in some cases, significant luxury or international demand. Meanwhile, cities like Seattle (17.9%) and San Jose (20.6%) see the lowest proportions of cash deals, reflecting higher reliance on traditional mortgages due to high local incomes and younger populations.

Jones proposes a pattern to the data: a U-shaped phenomenon of lower and upper-end transactions being particularly cash-sensitive.

The pattern behind the data

The high volume of cash transactions partly reflects an environment marked by elevated mortgage rates and fierce buyer competition. In many markets, cash offers are viewed as the fastest and simplest way to close a deal—bypassing financing contingencies and offering sellers greater certainty. During 2021’s record housing frenzy, the number of cash sales soared to roughly 2 million, the highest in any dataset available to Jones from Realtor.com. While the number dropped to about 1.4 million in 2024, reflecting a slower sales pace and retreating large investor activity, the cash share remains historic by long-term standards.

Behind these numbers is a striking U-shaped pattern: Cash buying surges at both the low end—where as many as two-thirds of homes under $100,000 are sold without loans—and the high end, with over 40% of homes above $1 million changing hands in cash. The result is a marketplace where first-time and lower-income buyers, often reliant on financing, are outflanked by older, equity-rich, and wealthier competitors.

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全现金购房 美国房市 房地产市场 投资者 第二套住房买家 All-cash offers US housing market Real estate Investors Second-home buyers
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