少点错误 10月03日 09:07
《若有人建造,众生皆亡》的书写与传播策略
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本文探讨了《若有人建造,众生皆亡》一书的独特之处,重点关注其写作风格、目标受众和传播策略。作者认为,该书的语言风格比作者以往的作品更为简化,旨在触达更广泛的决策者群体,而非仅限于专业人士。文章还深入分析了书名“If Anyone Builds It, Everyone Dies”的含义和传播效用,指出其高度概括性和记忆点,虽然带有煽动性,但对于在公众中传播核心信息至关重要。作者认为,这本书的内容是论证,而书名则是“梗”,两者结合旨在有效传递作者对人工智能潜在风险的担忧。

📚 **内容与风格的调整以适应更广泛的受众**:作者指出,《若有人建造,众生皆亡》的语言风格相较于作者以往作品更为简化,不再是“Eliezer式的尖锐”,而是更接近于向“普通大众中的决策者”传达信息。这种调整旨在扩大书籍的影响力,让更多非专业人士能够理解并重视其核心论点,正如斯蒂芬·霍金在《时间简史》中为吸引大众而删减公式一样,这种风格的转变是为了提升传播效率。

🎯 **书名作为核心信息的“梗”与传播工具**:作者认为,书名“If Anyone Builds It, Everyone Dies”并非随意选取,而是经过深思熟虑的传播策略。在信息爆炸的时代,能够被公众记住并传播的往往是高度浓缩的“梗”,而非冗长的论述。该书名以极简的语言传达了“若有先进人工智能被创造出来,几乎肯定会杀死所有人,且无论谁来建造,结局都是一样”的核心信息,尽管略显煽动性,但其强烈的记忆点和概括性对于在公众中植入作者的警示至关重要。

🤝 **协作过程与编辑的可能作用**:作者推测,书中风格的转变可能得益于作者与Nate(另一位作者或编辑)的协作。Nate可能在打磨Eliezer略显“磨蚀性”的个人风格方面发挥了作用,使其更加温和,以避免不必要的对抗,从而更有效地传递信息。这种编辑和协作的过程,或许是为了在不牺牲论证严谨性的前提下,最大限度地提高书籍的接受度和传播效果。

💡 **“科幻”部分的必要性与争议**:作者认同评论者认为书中“示例性ASI场景”是本书最薄弱的部分,它可能显得过于“科幻”而难以让非技术人员接受。然而,作者也强调了这类虚构叙述的重要性,认为它能以一种纯粹的逻辑论证无法达到的方式触及直觉,帮助读者更深刻地理解潜在的风险。尽管如此,如何平衡这种直观的表达与避免被视为“宅男科幻”是一个挑战。

Published on October 3, 2025 1:01 AM GMT

Probably no one here needs another review of the content of thebook. If you do, try Scott’s or Zvi’s; I don’tthink I have anything to say on that front that they haven’t.

I do have a few thoughts on its presentation that I haven’t seenelsewhere.[1] It made me think about target audiences, and opportunemoments, and what Eliezer and Nate’s writing process might look like.

If Anyone Builds It, Everyone Dies is not for me, except in thesense that it goes nicely on my shelf next to Bostrom’sSuperintelligence. I don’t need to be convinced of its thesis, andI’ve heard its arguments already. I’m admittedly less confident thanEliezer, but most of my uncertainty is model uncertainty, so that’s asit should be; right or wrong, someone who’s spent their whole lifestudying this problem should have less model uncertainty than me.

The writing style is less...Eliezer, than I expected. It’s noticeablysimplified relative to Eliezer’s usual fare. It’s not talking to thegeneral public, exactly, I don’t think you could simplify it that far,but decision-makers among the general public. +1.5 SD instead of +2.5.It reminds me of a story about Stephen Hawking’s experience writing ABrief History of Time, wherein his editor told him that every equasionin the book would cut sales in half; this feels like someone toldEliezer that every prerequisite-recursion would cut its reach in half.

I wonder what the collaborative process was like, who wrote what.Eliezer’s typical writing is...let’s go with “abrasive.” He thinks he’ssmarter than you, he has the chutzpah to be right about that far moreoften than not, and he’s unrepentant of same, in a manner that outragesa large fraction of primates. That tone is entirely absent from IABIED.I wonder if a non-trivial part of Nate’s contribution was “edit out allthe bits of Eliezer’s persona that alienate neurotypicals,” or if someother editor took care of that. I’m pretty sure someone filtered him;when, say, the Example ASI Scenario contains things like (paraphrased)“here’s six ways it could achieve X; for purposes of this example atleast one of them works, it doesn’t matter which one” I can practicallyhear Eliezer thinking “...because if we picked one, then idiots wouldobject that “method Y of achieving X wouldn’t work, therefore X isunachievable, therefore there is no danger.” And then I imagine Nate (orwhoever) whapping Eliezer’s key-fingers or something.

Or maybe he’s just mellowed out in the years since the Sequences. Ormaybe he’s filtering himself because offending people is a bad way toconvince them of things and that is unusually important rightnow; if he was waiting for the opportune moment to publish a Real Book,best not to waste that moment on venting one’s spleen.

Maybe all three went into it. I don’t know. The difference just jumpedout at me.

Scott criticizes the Example ASI Scenario as the weakest part of thebook; I think he’s right, it might be a reasonable scenario but itreads like sci-fi in a way that could easily turn off non-nerds. Thatsaid, I’m not sure how it could have done better. The section can’t beomitted without lossage, because fiction speaks to the intuitive brainin a way that explicit argument mostly can’t. It can’t avoid feelinglike sci-fi, because sci-fi got here first. And it can’t avoid feelinglike nerd-fi, because an attempt to describe a potential reality has tojustify things that non-nerd fiction doesn’t bother with.

(...I suddenly wonder if there is a hardcore historical-fiction subgenresimilar in character to hard SF; if so, the thing they have in common isthe thing I’m calling ‘nerd-fi’, and I expect it to turn off themainstream)

I’ve heard a couple complaints that the title “If Anyone Builds It,Everyone Dies” is unacceptably sensationalized. The complaint made methink about something Scott Alexander said about books vs.blogging:

An academic once asked me if I was writing a book. I said no, I was ableto communicate just fine by blogging. He looked at me like I was amoron, and explained that writing a book isn’t about communicatingideas. Writing a book is an excuse to have a public relations campaign.[...] The book itself can be lorem ipsum text for all anybody cares. Itis a ritual object used to power a media blitz that burns a paragraph orso of text into the collective consciousness.

I think burning in a whole paragraph might be too optimistic. If youwant to coordinate millions of people, you get about fivewords. In this case, the five words have to convey thefollowing:

“If Anyone Builds It, Everyone Dies” seems about as short as you can getwhile still getting those points across. It doesn’t fit in five words,but it comes close, and every one of those words does necessary work.Its tone is sensationalist, but I see no way to rephrase it to escapethat charge without sacrificing either meaning or transmissability. Itdoesn’t quite fully cover the points above -- the “it” is ambiguous --but I don’t see an obvious way to fix that flaw either. The targetaudience of the title-phrase mostly won’t know what “ASI” means.

(I feel like I’m groping for a concept analogous to an orthogonal basisin linear algebra -- a concept like “the minimal set of words that spanan idea” -- and the title “If Anyone Builds It, Everyone Dies” almostgets there)

All of which is to say that the title alone might compress theauthors’ thesis enough to fit in the public’s medium-term memory, andI’m fairly sure that was deliberate. The book’s content was written toconvince “the sort of people the public listens to” (i.e. not nerds, butreaders), while its title was (I suspect) chosen to stick in the mind ofthe actual public. The content is the message, the title is the meme.

Most books don’t have to care about any of that. Most books can justchoose an artistic title that doesn’t fully cover the underlying idea,because that’s what the rest of the book is for. If you’re aiming formemetic transmission beyond your readers, though, your options are moreconstrained.

I notice that it would be difficult to identify the book, even to mockit, without spreading the meme. Was that part of the idea, too? I’m noton social media, but I presume the equivalent of the Sneer Club isworking overtime.

I have mixed feelings about this whole line of thought. I’m quite sureEliezer and Nate would have moral qualms about a media blitz backed byliteral or metaphorical lorem ipsum. So they write in good faith, asthey should. But it’s no secret that the book is a means, not an end. Ifyou believe your case, but you know most of the people you aim to reachwon’t bother reading the case, just the meme, does it still count aspropaganda?

One ought to convince people via valid arguments they can check forconsistency and correctness, not persuade them via meme propagationand social contagion. How does one adhere to that code, when approachingthe general public, who think in slogans and vibes and cannot verifyany argument you make, even if they were inclined to do so?

How do you not compromise on epistemic integrity when you only havefive words to work with and can’t afford to walk away?

The book’s implicit answer is “pack as much meaning as possible into theexplicit content of the meme, and bundle the meme with theargument so at least the good-faith version is available.” I suppose Ican’t argue with that answer. I certainly don’t have a better one.


  1. *Meta: I’m not on social media, so I could easily have missedthings elsewhere. ↩︎



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If Anyone Builds It, Everyone Dies AI风险 写作策略 传播学 人工智能安全 书名分析 Eliezer Yudkowsky Nate Soares
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