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超越竞争:公开教学策略
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本文探讨了Basecamp公司采用的公开教学理念,强调通过分享知识和经验来超越竞争对手,并提升品牌信任度。

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Out-Teach Your Competition

Last updated by Simon Späti

Sparked On Writing .

# Notes

    we don’t share when others don’t have something to learn from
      It’s vastly different if you share something people learn, or if you put out because you need to.you have two options: eitherDavid shares that the philosophy of out-teaching the competition is in their DNA.
    most bigger unicorn companies, their approaches don;t apply to many companies.
      But what Basecamp shares is reaching many more as there are just more companies that can relay to what they are saying — basically in the same shoes
    basically, they love sharing it even though it’s not perfect. it’s Learn in Publicthey don’t like content marketing. Because they have to push stuff on a schedule. Basecamp doesn’t share if they don’t have anything to sayYou can either buy someone’s attention or you can earn it. David Heinemeier Hansson (DHH)
      Now, on the bigger point though, this is actually good for business in the sense that you can either buy someone’s attention or you can earn it.… it’s just so much deeper.you put good stuff into the universeit’s a source of energy
        And I would do it whether there was a return or not a return.
      old adage that if you really wanna learn something, you should try teaching itSharing is caring

# Trust

See Trust.


Origin: Out-Teach Your Competition - Rework (podcast) | Listen Notes
References:
Created 2022-11-17

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公开教学 竞争策略 品牌信任
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