📈 **销售额显著增长**：亚马逊自有品牌商品在去年实现了15%的销售额增长，显示出消费者对其品牌产品的认可度和接受度正在提升。

🛒 **推出平价新品牌“Amazon Grocery”**：为迎合消费者对高性价比商品的需求，亚马逊推出了名为“Amazon Grocery”的新杂货品牌。该品牌提供超过1000种商品，大部分定价低于5美元，旨在提供高品质且价格实惠的选择。

🎯 **市场战略定位**：新推出的“Amazon Grocery”品牌将定位在亚马逊现有的“Saver”超低价系列和“Whole Foods 365”高端系列之间，形成更全面的产品线布局，以满足不同消费群体的需求。

🚀 **加速杂货业务扩张**：此举标志着亚马逊在杂货领域的战略性扩张，旨在从沃尔玛、Aldi等主要竞争对手手中争夺市场份额，通过提供多样化和经济实惠的商品来吸引和留住顾客。

Amazon launched a grocery brand with 1,000-plus items, with most costing less than $5.The Amazon Grocery offering sits between its ultra-budget Saver and Whole Foods 365 lines.The e-commerce giant is making a big push into grocery as it looks to snag share from Walmart and Aldi.

Amazon unveiled a new grocery brand named — wait for it — Amazon Grocery.

The e-commerce giant is merging two of its private-label grocery brands — Amazon Fresh and Happy Belly — into one budget-minded offering with simpler packaging, the company said on Wednesday.

Amazon Grocery offers more than 1,000 grocery items, most of which are priced at less than $5, the company said. "They don't compromise on quality or taste," Whole Foods CEO and president of Amazon's grocery stores Jason Buechel said in a statement.

The brand is available now online and in-store in select US markets.

The company's private-label brands have gained steam recently, with Amazon and Whole Foods shoppers buying 15% more products last year compared to 2023, the company said. The newest offering will complement Amazon's other private-label grocery brands, Amazon Saver and 365 by Whole Foods.

US shoppers are increasingly turning to store brands for relief on their household budgets following several years of inflation, and retailers are responding by investing in raising the quality and variety of their offerings.

Hence, the use of phrasing like "private label" in place of "generic."

The new brand comes as the e-commerce giant has been making a big push into grocery stores. It's looking to snag share from stores like Walmart and Aldi, both of which are making moves in their own private label offerings.

Aldi last week revealed a packaging refresh that puts its name front and center on its store brand groceries, like "Red Bag Chicken," to give shoppers a clearer sense of quality and value.

And Walmart said Wednesday it is removing synthetic dyes and other ingredients from its store-brand foods, including Great Value, the largest private label in the US.

Amazon also said the new Grocery brand features new items like cinnamon rolls, pizza dough, and refrigerated lemonade, and that new products will be coming out in the next few months.