随着资本流入AI（开发工具）增加，开发者教育领域竞争加剧。高绩效营销的获客成本上升，开发者内容如潮水般涌现。然而，内容的经济效应与传统供需理论不同：传统理论认为内容越多，价值越低，但实际情况是内容增多导致有效门槛提高，优质内容更具价值，从而拉动需求。受众规模扩大进一步推高了对内容生产价值的要求。在AI领域，高质量有机内容的需求增加，企业愿意为优质内容及其创作者支付溢价，这提升了开发者关系（DevRel）人员的重要性。未来将看到更多赞助、课程和咨询机会，为讲述者带来巨大机遇。

📈 开发者教育的经济价值显著提升：随着资本流入AI开发工具领域增加，竞争加剧促使企业更加重视高质量内容的价值，愿意为其支付溢价，为开发者教育带来了新的盈利机会。

🎙️ 高质量内容需求激增：传统供需理论认为内容越多价值越低，但实际情况是内容增多导致有效门槛提高，优质内容更具价值，从而拉动需求，信号-噪音比成为稀缺资源。

🌐 受众规模扩大推高内容生产价值：受众需求的增加进一步推高了对内容生产价值的要求，企业需要更高生产价值的有机内容来吸引和留住开发者受众，这为高质量内容创作者提供了更多机会。

💡 开发者关系（DevRel）人员重要性凸显：企业愿意为优质内容及其创作者支付溢价，这提升了开发者关系（DevRel）人员的重要性，他们作为有效沟通者，在当前市场环境下需求量增大。

🚀 告别“课程先生”：经济繁荣时期，即使是看似“课程先生”的领域，也迎来了巨大的机遇，讲述者可以通过赞助、就业、融资或创业等多种方式实现自己的创意和想法。

Developer education makes financial sense again

As capital inflows to AI (devtools) increase, so does competition for attention.

This is reflected in high CAC for performance marketing and a firehose of developer content.

But the economic effects of content differ from traditional supply and demand. Traditional supply and demand suggests:

More content → incremental content is less valuable

Higher supply = lower demand. But what we're seeing is:

More content → higher barrier to effectiveness → premium for quality → content is more valuable

Higher supply = higher demand.

As content options increase, the value of curation and differentiation rises.

More creators increase total market demand for distinguishing services, so more distinguishing services are created—and now there are endless options; this is the paradox of choice.

Another variable is at play: the audience size is increasing, too.

More audience demand → more content supply → higher production value required to capture that demand

If nothing is happening, anything stands out. When everything is happening, nothing stands out.

Well, only the best stand out.

Content that stands out is now more valuable. Signal-to-noise ratio is the scarce resource.

Economically, communication and storytelling are now more viable than two years ago.

What does that mean? Well, if paid marketing is more expensive and organic content is more expensive, then:

Good content is now more valuable

Companies are willing to put a premium on quality content, but more than just content—the people who create it.

Those people are effective communicators. Those people are DevRel.

More funding, more devtools companies, and more content increases the demand for effective communicators.

We'll see companies increasingly spend on high-production-value organic content.

This will be especially true in AI, but it won't be limited to AI:

We'll see more sponsorships for organic content and influencer marketingWe'll see more courses and lavish consulting gigsThose directing capital (VCs) will increasingly invest in organic content alongside labs and startupsWe might even see the first VC-hired DevRel soon (portfolio advocates?)

Now, this isn't doom, gloom, and more "course guys." It's a great opportunity for storytellers.

If there's an idea you have, whether for a course or something you know would help people, it's much more likely that you'll be able to make it happen. Either through sponsorship, employment, raising money, or entrepreneurship.

Times of economic flourishing, which can edge into bubble territory, drive progress and innovation.

This storytelling "boom" is going to make us all better storytellers. We're raising the floor for everyone.

Under normal economic circumstances, there's a normal demand for storytelling. Under our economic circumstances, the demand has never been higher.