Mashable 09月30日 06:11
亚马逊与FTC达成25亿美元和解协议,涉及Prime订阅欺诈
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亚马逊因涉嫌在用户订阅其付费Prime会员服务时存在欺骗性做法,与美国联邦贸易委员会(FTC)达成了25亿美元的和解协议。其中10亿美元将作为民事罚款支付给美国政府,另外15亿美元将成立消费者基金,用于退还受影响的亚马逊Prime用户。据估计,约有3500万用户有资格获得退款。FTC的指控集中在亚马逊利用“暗黑模式”设计诱导用户订阅Prime,并增加了取消订阅的难度。用户需在特定时间段内通过受争议的注册流程订阅Prime,且使用Prime权益次数有限,才有资格获得退款。退款将分两批进行,一部分用户将自动获得退款,另一部分则需提交索赔表。

💰 **巨额和解与退款计划**:亚马逊与FTC达成了25亿美元的和解协议,其中包括10亿美元的民事罚款和15亿美元的消费者基金,用于向受欺骗性Prime订阅行为影响的用户提供退款。预计约有3500万用户将获得总计15亿美元的退款。

📜 **FTC指控与欺骗性设计**:FTC指控亚马逊利用“暗黑模式”(deceptive designs)等欺骗性手法,诱导用户订阅付费Prime会员,并故意设置障碍,使消费者难以取消订阅。这些受争议的注册流程包括特定的决策页面、选择页面、Prime视频注册流程和单页结账。

✅ **退款资格标准**:并非所有Prime用户都有资格获得退款。用户必须在2019年6月23日至2025年6月23日之间,通过FTC指控的欺骗性流程订阅Prime,并且在订阅后的12个月内,使用Prime权益的次数不能超过三次(对于自动退款用户)或十次(对于需要提交索赔表的用户)。

💸 **退款流程**:符合条件的消费者将分两批获得退款。第一批用户将在90天内自动收到退款,最高不超过51美元,无需任何操作。第二批用户将在30天内收到索赔表,有180天时间提交,Amazon将在审核后30天内发放退款。如果10亿美元未能完全支付,将继续向更多用户开放退款资格。

Amazon agreed to a whopping $2.5 billion settlement with the Federal Trade Commission (FTC) last week over allegedly "deceptive" practices in signing up users to its paid Amazon Prime subscription service.

Out of that settlement, Amazon will pay a $1 billion civil penalty to the U.S. government. The other $1.5 billion? That's the Consumer Fund, and it's going to be used to refund Amazon Prime customers who were affected by these practices.

According to the settlement terms, an estimated 35 million customers are entitled to that $1.5 billion pool, which would amount to a refund of $42.86 per person if distributed evenly. That's not an earth-shattering chunk of change, but free money is free money.

Who gets a refund from the Amazon-FTC settlement?

The FTC's lawsuit against Amazon, which resulted in the settlement, focused on Amazon's Prime subscription service. The FTC alleged that Amazon intentionally used deceptive designs, also known as dark patterns, to get users to sign up for the paid service and then made it difficult for customers to cancel their subscription.

But that doesn't mean everyone who signed up for Amazon Prime is eligible. 

First, an Amazon user needs to have signed up for Prime between June 23, 2019 and June 23, 2025. In addition, the Prime subscription must have been made via one of the "challenged enrollment flows." 

Basically, a user needed to sign up for Prime through one of those offending designs. Per the FTC, these allegedly deceptive Amazon Prime sign-up designs include the Universal Prime Decision Page, the Shipping Option Select Page, the Prime Video enrollment flow, or the Single Page Checkout. For example, on the Shipping Option Select Page, a user could've chosen the free shipping option without realizing that this would automatically sign them up for an Amazon Prime membership.

Furthermore, the consumer needs to have used their Prime benefits, which include free Prime shipping, no more than three times within 12 months of signing up for Prime.

How to get a refund from the Amazon-FTC settlement

There are two ways consumers will be compensated. First, consumers who meet the previous requirements will receive a payout automatically within 90 days, capped at $51. There is no sign-up or opt-in required. Amazon will just refund anyone who's eligible.

After those refunds go out, Amazon will then open a new round of payouts. The e-commerce giant will send out a claims form within 30 days to other customers who are eligible for a refund. The consumers eligible in this round include those who signed up via one of the challenged enrollment flows and also used up to 10 Prime benefits in a 12-month period. Consumers will have 180 days to fill out the claim form and submit it. Amazon will then issue those refunds within 30 days after a review of the claim.

If Amazon has paid out less than $1 billion after this second payout process with the claim forms, then the company must continue to make another tier of customers eligible for a refund. For example, the next group would be anyone who did not submit a claim form, signed up for Prime through a challenged enrollment flow, but used up to four of their Prime benefits. The next eligible group would be those who used up to five of their Prime benefits. 

This would continue until at least $1 billion is paid out of the Consumer Fund.

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相关标签

Amazon FTC Prime Subscription Settlement Deceptive Practices Refunds Dark Patterns Consumer Protection 亚马逊 联邦贸易委员会 Prime订阅 和解协议 欺骗性行为 退款 暗黑模式 消费者保护
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