麦当劳宣布，备受欢迎的 Monopoly 游戏将在近十年后回归，并提供诱人的奖品，以期吸引更多顾客。此次游戏将于10月6日起限时推出，玩法将从实体棋盘转变为通过公司手机 App 进行，仅限注册会员参与。为鼓励用户加入会员计划，本次活动准备了包括100万英里美联航 AAdvantage 里程、环球奥兰多度假四人游、新款2026 Jeep Grand Cherokee 以及100万美元现金等丰厚奖品。麦当劳首席营销与客户体验官表示，此次回归将采用现代化的数字方式，满足粉丝的期待。玩家需下载 App、注册奖励并参与游戏，提前注册者还将获得额外奖励积分。游戏过程中，用户可通过实体或数字游戏棋子赢取奖品或收集地块。

🎲 麦当劳 Monopoly 游戏回归，提供丰富奖品吸引顾客：备受期待的 Monopoly 游戏将在10月6日起限时回归，并提供包括百万英里里程、度假套餐、新款汽车以及百万美元现金等一系列丰厚奖品，旨在吸引并留住顾客。

📱 数字化游戏体验，鼓励会员参与：此次游戏将采用数字化形式，通过麦当劳官方手机 App 进行，玩家需成为注册会员方可参与。此举旨在推广其会员计划，并通过预注册奖励和游戏内奖励来激励用户。

📜 游戏机制与历史背景：游戏将结合实体和数字棋子，玩家通过扫描实体棋子或在 App 内“刮开”数字棋子来赢取奖品或收集地块。文章也提及了该游戏历史上曾发生的“McMillions”诈骗丑闻，并强调了此次回归是为提振品牌价值和吸引消费者。

📉 市场背景与策略调整：Monopoly 游戏的回归以及此前“超值套餐”的重新推出，均是麦当劳为应对行业挑战（如供应链问题、劳动力成本上升、客流量下降）而采取的策略，以增强其价值主张并刺激销售。

McDonald’s is bringing back its famed Monopoly game for the first time in nearly a decade with lucrative prizes as the brand continues to try to lure back customers. 

Starting Oct. 6, the game will return for a limited time. Instead of a physical board, customers will play through the company’s mobile app as registered loyalty members.

To entice people to join the company's loyalty program, the company said that players will have the chance to redeem any prizes, which can range from 1 million American Airlines AAdvantage Miles, a trip for four to Universal Orlando Resort or a new 2026 Jeep Grand Cherokee. McDonald's also said that customers have a chance to win a $1 million cash prize.

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"Our fans have been clamoring for the return of MONOPOLY at McDonald’s, and we’re thrilled to bring it back with a modern, digital spin," said Alyssa Buetikofer, McDonald's chief marketing and customer experience officer. 

To play, customers must download the app, opt in to rewards and register for the game. Those who pre-register between Sept. 29 and Oct. 5 will receive 500 bonus MyMcDonald’s Rewards points. During the promotion, loyalty members can earn either a physical game piece – such as one found on a large fries box – or a digital piece directly through the app when ordering or using their Rewards code. 

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For physical pieces, customers peel them from the packaging and scan them in the app to reveal a prize or collect a digital property piece. For digital pieces, players can "peel" within the app to instantly see if they’ve won or to collect their property piece.

‘MCMILLIONS’ SCAM

The infamous scandal associated with the McDonald's Monopoly game occurred in the 1990s, when the head of security at Simon Marketing, Jerome Jacobson, funneled top prizes from the game to himself and others within his network. The scheme scammed about $24 million from the promotion. More than 50 people were convicted and Jacobson himself served 37 months in prison and was ordered to pay more than $12.5 million in restitution.

BRINGING BACK CUSTOMERS

The game is making its temporary comeback after the company announced it was bringing back Extra Value Meals as a menu category for the first time since 2019 in an effort to boost its value proposition and rejuvenate traffic among its budget-conscious consumers.

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McDonald's is far from the only chain looking to boost traffic. The fast-food sector has faced a combination of challenges, from margin pressures due to supply chain issues and higher labor costs with minimum-wage increases to subdued traffic industrywide. 

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As of July, menu prices at limited-service restaurants, which include fast-food eateries, rose by 3.3% year over year, according to data from the National Restaurant Association. Menu prices at limited-service restaurants peaked at 8.2% in April 2023, according to the data.