为呼应Taylor Swift第12张录音室专辑《The Life of a Showgirl》的“闪耀南瓜色”主题，知名厨具品牌KitchenAid推出了限量版“闪耀橙”搅拌机。该品牌将通过“Showbiz Sweepstakes”抽奖活动送出十二台这款新颖配色的搅拌机，以纪念Swift的第12张专辑（TS12）。粉丝们可在指定日期内通过KitchenAid官网参与抽奖。虽然并非官方合作，但Swift本人是KitchenAid搅拌机的用户，且以热爱烘焙闻名，这使得此次营销显得尤为契合。KitchenAid还将在其Instagram账号上分享Swift喜爱的烘焙食谱，并举办虚拟烹饪课程。
✨ **主题呼应与产品发布**: KitchenAid为响应Taylor Swift新专辑《The Life of a Showgirl》的“闪耀南瓜色”主题，推出了一款名为“闪耀橙”（Tangerine Twinkle）的限量版搅拌机。这一配色选择巧妙地与专辑的视觉风格相契合，旨在吸引Swift的粉丝群体。
For its part, KitchenAid wants to make your whole counter shimmer in the Showgirl era's signature shade. The premium appliance brand is giving away a dozen stand mixers in a new, limited-edition finish called Tangerine Twinkle as part of a "Showbiz Sweepstakes" ahead of Swift's album release this Friday, Oct. 3. That's 12 winners in honor of TS12.
This announcement has been a couple of weeks in the making. KitchenAid first shared a photo of a sparkling orange stand mixer on its Instagram page in mid-August, joining myriad other brands in interpolating Swift's TLOAS teaser prior to its cover reveal. The post was so popular that KitchenAid decided to make the mixer a reality for a lucky few.
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This isn't an official collab between Swift and KitchenAid, to be clear. The company doesn't mention her or TLOAS by name on its sweepstakes page (probably because that would be very, very expensive). But you'd be forgiven for thinking it was: A KitchenAid x Taylor tie-in feels like a long time coming.
"I have a different baking obsession every six months. Right now, we're very deep in a sourdough obsession that has taken over my life," Swift explained. At the time of the episode's recording, she was perfecting a recipe for Funfetti sourdough. (Enter: Pillsbury's contribution to the TLOAS hype cycle.)
Recipes for pumpkin chocolate-chip and eggnog-glazed chai cookies have been a part of Swiftian lore for over a decade; the singer baked them for fans to nosh on during private album listening parties called "Secret Sessions" in 2014.
Homemade Pop-Tarts are another one of Swift's more recent specialties. Kelce is on the record calling them "unbelievable" last year.
KitchenAid is walking fans through some of Taylor Swift's favorite baking recipes on its Instagram account this week.Credit: KitchenAid
Alongside its sweepstakes, KitchenAid is hosting live virtual cooking classes on its Instagram page this week, starting Tuesday, Sept. 30. Confetti sourdough, chai cookies, and "Pastry Pockets" are all on the docket, of course.
If you aren't one of the 12 winners chosen to take home a Tangerine Twinkle stand mixer, the Scorched Orange variant of KitchenAid's five-quart Artisan Series tilt-head stand mixer ($499.99) is a decent replacement. Other, less Showgirl-y colors of that same mixer are $150 off on KitchenAid's website through Oct. 6 when bundled with a premium accessory pack.
