Impossible thinking. It is what put men on the moon allowed Starbucks to turn a commodity product into a powerful global business and permitted Roger Bannister to run the four-minute mile. While not every “impossible thought” can become a reality very often the greatest obstacle to transforming our organizations society and personal lives is our own thinking. This may seem to be a simple idea in theory – that what we see and act upon is more a product of what is inside our heads than out in the world – but it has far-reaching implications for how we approach life and decision making. In their new book titled The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business Wharton marketing professor Jerry Wind and Colin Crook former chief technology officer at Citibank discuss the process – and promise – of “impossible thinking.”