Throughout its 25-year history Adobe Systems has introduced a series of innovations that the company has turned into successful commercial products -- from its PostScript printer language to leading software applications like Illustrator Photoshop and Adobe Acrobat. Now Adobe may be poised to transform the next generation of web technologies. How does Adobe remain innovative? Can innovation be systematically sustained? How does the company organize its exploration of new technologies? Knowledge at Wharton recently spoke with Adobe senior vice president and chief software architect Tom Malloy to learn how Adobe has sustained innovation for two and a half decades.