The issue of using hardware- or software-based digital rights management or ”DRM” to restrict how music and movies can be copied or shared has spurred fierce debate between those who think DRM is essential to protect content from unauthorized use and those who believe it undermines consumers’ rights to do whatever they want with the content they purchase. On February 6 Apple CEO Steve Jobs added to the controversy by posting an open letter on Apple’s web site in which he proposes that the recording industry simply do away with DRM all together. Knowledge at Wharton asked marketing professor Peter Fader and Don Huesman senior director of information technology for their views on the subject.