Kenneth Shropshire knows sports. He is director of Wharton’s Sports Business Initiative president of the Sports Lawyers Association a former executive with the Los Angeles Olympic Organizing Committee and a football player during his undergraduate days at Stanford. He has written The Business of Sports; In Black and White: Race and Sports in America and Basketball Jones: America Above the Rim. His newest book is titled Being Sugar Ray: The Life of Sugar Ray Robinson America’s Greatest Boxer and First Celebrity Athlete. He spoke with Knowledge at Wharton about why he wrote the book and what impact Sugar Ray Robinson has had on sports society race relations and business.