Knowledge at Wharton 09月29日
T.G.I. Friday’s推小份量餐食,消费者反应如何?
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本文报道了T.G.I. Friday's推出小份量餐食的新举措,并探讨消费者对此的反应。

The average person according to the experts makes 200 food-related choices a day. Actually make that 201 choices. Courtesy of a new campaign by a leading restaurant chain diners who are used to choices that make their meals bigger can now actually choose to order portions that are significantly smaller. This spring T.G.I. Friday’s announced what it called an ”unprecedented move in the casual dining industry” when the restaurant chain began offering smaller portions at lower prices for select dishes. The question now becomes: Will consumers bite? Or in this case bite less?


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T.G.I. Friday's 小份量餐食 消费者反应 餐饮业
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