Knowledge at Wharton 09月29日 12:02
好莱坞投资转型策略
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本文探讨了互联网和传统发行渠道重组对好莱坞的影响,指出成功投资者倾向于寻找多元化投资渠道,以应对行业转型。

Trying to predict the next hit -- whether it’s an independent horror film a new recording group or a popular video game -- entails a high amount of risk in an industry that has been turned upside down by the Internet and the reconfiguration of longstanding distribution channels according to panelists at the recent 2007 Wharton Economic Summit. For that reason they noted many of the most successful equity players in Hollywood tend to look for broad-based venues -- a comprehensive film library vs. one director’s avant-garde film for example -- as the best investment vehicles for an industry in transition.


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好莱坞 投资 行业转型 多元化投资 互联网影响
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