Knowledge at Wharton 09月29日 12:02
杨致远的CEO之路:挑战与建议
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本文探讨了雅虎新任CEO杨致远面临的重重挑战,包括提升公司业绩、追赶谷歌、应对社交媒体竞争、实现华尔街期望的财务结果以及规划公司未来方向。文章还邀请了沃顿商学院教授为杨致远提供管理建议。

Yahoo co-founder Jerry Yang is about to find out that being a CEO is a lot different than being the ceremonious Chief Yahoo as he was called until last month. Yang who became Yahoo’s new CEO on June 18 faces a daunting to-do list that includes reinvigorating the company closing a performance gap with Google thwarting challenges from social media sites such as Facebook delivering financial results that make Wall Street cheer and charting a course for the future. His first deadline comes in about 100 days. Knowledge at Wharton asked faculty members for advice on how Yang should handle this management challenge.


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杨致远 CEO 雅虎 管理挑战 沃顿商学院
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