Recent media reports detailing a series of quality problems with Chinese-made exports -- pet food tainted with prohibited chemicals toys covered with lead paint and tires that fall apart at high speed -- have alarmed the American public and resulted in a number of international product recalls. In this opinion piece Paul Midler founder and president of China Advantage  a services firm that provides outsourcing and supply chain management to U.S. and European companies discusses what he calls ”quality fade” and a number of related challenges that face Chinese manufacturing.