Knowledge at Wharton 09月29日
性别购物差异研究
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本文基于Wharton商学院与Verde咨询公司的研究,探讨了男女在购物行为上的差异,对零售商调整商品和服务有指导意义。

When it comes to shopping women are from Nordstrom’s and men are from Sears. Women are happy to meander through sprawling clothing and accessory collections or detour through the shoe department. For men shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible according to a new study by Wharton’s Jay H. Baker Retail Initiative and the Verde Group a Toronto consulting firm. The study’s findings have implications for retailers that are looking for ways to tailor their goods and services to specific segments of the shopping population.


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购物行为 性别差异 零售策略
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