On November 19 Amazon.com CEO Jeff Bezos announced the launch of an e-book device called Kindle. It weighs 10.3 ounces costs $399 and can be used without a computer offering instead a free high-speed wireless data network from Sprint. Users can download books in less than 60 seconds as well as newspapers magazines and blogs (for a fee). The device uses an eye-friendly screen and lets readers increase the type size as needed. Will it be a hit even though most other e-book efforts have been unsuccessful? We asked marketing professor Peter Fader Don Huesman senior director of information technology and management professor Dan Raff to give us their reviews.