Knowledge at Wharton 09月29日
新媒体时代消费者需求分析
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本文探讨了新媒体时代消费者对产品、服务的新需求,如更好、更快、更便宜、免费等,以AOL前副主席Leonsis在沃顿商学院创业大会的演讲为例,分析了当前消费者的矛盾和全球市场变化。

Meet the new consumers of the new media age. They want things to be better faster cheaper and even more important free according to AOL vice chairman emeritus Ted Leonsis who is considered an Internet pioneer and whose business portfolio over the years includes an impressive array of online companies. ”We’re living in a world where consumers have taken control of everything ” he noted. Leonsis a keynote speaker at the recent Wharton Entrepreneurship Conference 2007 offered his thoughts on making money the Internet age contradictions in today’s consumers the global marketplace blogs and philanthropy among other topics.


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新媒体 消费者需求 市场变化 Leonsis 沃顿商学院
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