After riding a wave of unprecedented industry growth an established technology manufacturer experiences a sudden market downturn. What should it do? Whereas managers often push for quick bottom-line analysis when facing uncertainty Wharton management professor Sarah Kaplan says that the best move might be to encourage employees to engage in ”framing contests ” in which they champion alternative strategy scenarios. In a new research paper titled ”Framing Contests: Strategy Making under Uncertainty ” Kaplan looks at how employees’ frames shape strategic decisions calling into question traditional notions about hierarchy and power in firms.