On January 29 online auctioneer eBay unveiled plans to revamp the fees it charges sellers reduce fraud and increase the volume of transactions. It’s the first move by CEO-elect John Donahoe who will take over the reins of eBay on March 31 in the wake of long-time CEO Meg Whitman’s announcement that she plans to step down. Donahoe’s mission is to reinvigorate a company that remains dominant in online auctions but is vulnerable to increased competition from both large and small rivals. Wharton faculty and others offer Donahoe a game plan for moving forward.