According to Hal Sirkin senior partner and managing director at The Boston Consulting Group ”The age of globalization is over.” In its place is a new reality that Sirkin and BCG colleagues Jim Hemerling and Arindam Bhattacharya define in their recently published book GLOBALITY: Competing with Everyone from Everywhere for Everything. In an interview with Knowledge at Wharton Sirkin describes how rapidly developing economies like India and China have changed global business from a ”one-way street” benefitting Western multinationals to a two-way competition in which ”blending the best of the East with the best of the West is most likely the winning formula.”