In 1998 social entrepreneur Seth Goldman founded Honest Tea the nation’s best-selling and fastest-growing organic bottled tea company with a business professor from the Yale School of Management. Honest Tea sources from organic and fair trade tea estates and has partnered with community development groups ranging from the Crow Reservation in Montana to organizations in South Africa and Guatemala. Goldman talked with Knowlege@Wharton about carving out space in the competitive beverage market helping consumers embrace organics and how tea became the catalyst for following his life’s passion.