Knowledge at Wharton 09月29日
辉瑞收购惠氏:战略扩张与潜在风险
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本文探讨了辉瑞公司收购惠氏的背景、动机及潜在影响,包括战略扩张与专利到期后的收益填补,以及惠氏的潜在法律诉讼风险。

When the giant pharmaceutical company Pfizer announced on January 26 that it was acquiring Wyeth for $68 billion analysts started questioning what benefits the deal would bring and for whom. Pfizer executives suggest the acquisition makes strategic sense by expanding the company into a range of new areas and by helping make up for an expected loss of more than $12 billion in annual revenues once its Lipitor patent expires in 2011. But Wyeth also brings some liabilities -- notably continuing lawsuits over its hormone replacement drugs and fen-phen diet pill. Knowledge at Wharton asked Wharton health care professor Patricia Danzon and marketing professor Jagmohan Raju to offer their views on the pros and cons of the deal.


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辉瑞 惠氏 收购 战略扩张 法律风险
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