Knowledge at Wharton 09月29日 12:02
航空业整合挑战与前景
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文章探讨了航空业在持续面临高油价、低成本航空公司竞争以及客户池缩小等困境下,尝试通过整合以求盈利,但专家对“规模越大越好”的战略持怀疑态度。

After losing $60 billion in the last decade -- and billions more recently when a cloud of volcanic ash grounded flights across Europe -- airlines are looking to consolidate as a way to return to profitability amid continued struggles with high fuel prices competition from low-cost carriers and a limited customer pool that shriveled even more during the recession. But experts are skeptical about the ”bigger is better” strategy. Many observers say the carriers have proved downright flighty at following through on making changes that improve operations and put the customer first.


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航空业 整合 盈利 高油价 低成本航空公司
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