American companies will continue to fall behind their counterparts in emerging markets such as China or India unless they move toward what Deloitte’s John Hagel III calls ”the edge ” which is where passionate change-driven employees collaborate with others on the kind of innovations that prevent a company from seeing its core business model slowly erode. During a talk at the recent Wharton Leadership Conference Hagel discussed how CEOs can look to sources such as the online game World of Warcraft for inspiration in finding a successful path forward.