Gamification may be a new term to most people but for many members of the business community it means a new way to create value for their companies customers and employees among others. What exactly is gamification what is it not and how will it change the way we do business in the next few years? Knowledge at Wharton discussed these issues with professor Kevin Werbach; Rajat Paharia founder of Bunchball a tech company that enables businesses to implement gamification and Daniel Debow co-founder of Rypple a social performance management company. Werbach and colleague Dan Hunter recently organized a two-day conference on gamification titled ”For the Win: Serious Gamification.”