本期播客邀请了Mod Girl Marketing的创始人兼CEO Mandy McEwen，她是一位在帮助公司和数字机构实现规模化增长方面的专家。McEwen分享了她自2010年创立公司以来的经验，包括自身业务的成长以及多年来帮助数千名营销创业者的心得。她讨论了什么是规模化、阻碍人们进行传统规模化的因素，以及企业主如何确定首先要外包的任务。播客强调了明确自身需求、愿景共享以及建立招聘和入职流程的重要性。

🎯 明确自身需求与目标是规模化增长的首要步骤。在开始规划业务增长之前，企业家需要清晰地了解自己对业务的期望，包括短期和长期的目标、个人需求以及对生活方式的设想。这种自我认知是制定有效增长策略的基础。

💡 分享公司愿景有助于吸引和留住优秀人才。当企业主能够清晰地传达公司的使命、价值观和未来发展方向时，更容易吸引到认同公司理念的自由职业者或全职员工。这种共同的愿景能够激发团队的归属感和工作热情，是实现规模化扩张的关键。

⚙️ 建立标准化的招聘和入职流程是高效扩张的基石。为了有效管理团队的增长，企业需要一套系统化的流程来招聘、筛选和培训新成员。这包括明确的岗位职责、有效的面试技巧以及完善的入职培训计划，确保新员工能够快速融入并为公司贡献价值。

The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandy McEwen Podcast Transcript

My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she’s learned from her experience, in both growing her own business and helping thousands of marketing entrepreneurs over the years.

Mod Girl Marketing has been recognized as a Top 8 SEO Expert by Search Engine Journal and as a content marketing influencer by BuzzSumo.

McEwen has been featured in a number of publications, including the Huffington Post, Inc., and Search Engine Journal.

Questions I ask Mandy McEwen:

How do you define scaling? What holds people back from scaling in the traditional sense? How do business owners identify what tasks to outsource first?

What you’ll learn if you give a listen:

Why getting clear about your own needs, wants, and goals for your business is an essential first step to scaling successfully How sharing your company’s vision can help you find the best employees, either freelance or full-time Why having a set process and system for hiring and on-boarding is critical

Key takeaways from the episode and more about Mandy McEwen:

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