In 2008, Spikeball founder and CEO Chris Ruder set out to create the next great American sport. But unfortunately, after a sizeable ad spend, Chris discovered that his number one target market—volleyball players—didn’t exactly share his passion for the game. Useful information for sure, but you know what was even more valuable? The way he learned it. Tune in to find out why talking to real live people changed everything and enabled Chris to turn Spikeball into a $21 million company—while expanding globally and creating a rock-solid culture along the way.   entreleadership.com/podcast Spikeball website Young Life website Unleashing the Ideavirus by Seth Godin How to Create Core Values Review this episode for a chance to win a $25 Amazon gift card   As an Amazon Associate EntreLeadership earns from qualifying purchases.   Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode!Learn more about your ad choices. Visit megaphone.fm/adchoices