In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated?
I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation?
With the approach of producing 'Pillar Content' and breaking it into subtopics. The best use of many AI tools is to 'produce good content in the easiest way possible', which to me is video—producing and repurposing it into various formats.
I also discuss the ‘Content Sprint Methodology,’ which involves using AI to generate additional assets based on the original content.
Key Takeaways
- Content is essential for building trust and authority. AI can be a valuable tool for content creation, but it is best used to generate ideas and enhance original content. Producing pillar content and breaking it into subtopics is an effective strategy for creating valuable and relevant content. Using AI to create videos and repurpose content can save time and effort in content production. The content sprint methodology involves starting with original content and using AI to generate additional assets.
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
This episode was brought to you by:
ActiveCampaign
Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!
https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo
work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.
https://www.wix.com/studio
