Derek Sivers blog 09月29日 12:01
我的第一本书《Anything You Want》:创业经验的第三版发布
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这篇文章讲述了作者Derek Sivers如何应Seth Godin的邀请,在短短十一天内创作了他的第一本书《Anything You Want》。该书分享了他从创业、成长到出售公司的经验。虽然最初由Seth Godin的出版公司发行,后被Penguin收购,但作者为保留版权以实现长期规划,最终回购了版权。此次发布的第三版是对原书的全面更新,增加了八个新章节,并重新录制了音频,封面也与作者其他书籍保持一致。新版定价为首本19美元(包含内容和纸张成本),后续每本仅需4美元纸张成本,且纸质书附赠所有数字格式。作者重申,所有利润将捐赠给慈善机构。

📚 **首次创作与出版经历**:作者Derek Sivers在2011年接到Seth Godin的邀请,仅用十一天时间完成了他的第一本书《Anything You Want》,分享了创业过程中的经验和教训。这本书最初的出版过程简单直接,但却对许多小企业主产生了积极影响。

💡 **版权回购与长期愿景**:尽管《Anything You Want》后被Penguin再版,但作者为了能够完全掌控自己作品的发行和使用(如免费赠送、授权翻译等),毅然回购了版权。这一决定体现了他对未来更多书籍出版的长远规划,并希望所有作品能形成统一的风格。

✨ **第三版全面升级**:此次发布的《Anything You Want》是该书的第三版。作者不仅在原有的基础上改进了许多章节,还新增了八个备受读者关注的新内容。同时,书籍采用了与作者其他作品一致的白色封面设计,并重新录制了更优质的音频版本,使其成为一个更完善、更具收藏价值的版本。

💰 **创新定价与慈善承诺**:新版书籍采用了独特的定价策略:首本售价19美元,包含内容费用(15美元)和纸张成本(4美元);之后购买的每一本仅需支付4美元的纸张成本。此外,购买纸质书的用户将免费获得所有数字格式的版本。作者再次强调,本书的所有利润将全部捐赠给慈善机构。

In 2011, I got a phone call from a number I didn’t recognize.

“Hello?”

“Derek. It’s Seth Godin.”

“Wow! Hi Seth!”

“I’m starting a new publishing company, so I want you to write a book. Short, like a manifesto. Will you do it?”

“Uh, sure!”

“Great. I look forward to it.”

“Thanks!”

Over the next eleven days, I wrote the lessons I’d learned from starting, growing, and selling my company.He liked it, named it “Anything You Want”, and a few weeks later it was for sale.My first book.Simple as that.

To me, it was no big deal - just telling my tale.But a lot of small business owners said my book helped them remember their purpose, and get re-excited about their business.

Penguin bought Seth’s publishing company and re-released my book on Penguin Portfolio.But I wanted to self-publish.

I want to own the rights to my books so I can do what I want with them: give them away, let people translate them, or sell them how I like.I’m thinking long-term.I’ve got many books to come, and I want them to be a matching set.So I bought back the rights from Penguin.

I improved many chapters in “Anything You Want”, and added eight new chapters that were missing — points that people kept asking about over my last ten years of talking about this book — better explanations — better stories.

Then I gave it a new cover to match all of my other books.(White, to represent its innocent naïveté.)I recorded the new audiobook, better than before.

And now, it’s finally available, in its third and final edition, directly from me.

ANYTHING YOU WANT: 40 lessons for a new kind of entrepreneur

Get it at sivers.com.

There are only 5000 limited-edition linen hardcovers printed, so get that version while they last.Even if you already read it, consider getting this as the permanent edition.

The first copy is $19, which is $15 for the content, and $4 for the paper itself.All future copies cost only the price of the paper: $4.Paper books include all digital formats for free.As before, I’m giving all profits to charity.

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Derek Sivers Anything You Want 创业 出版 书籍 Seth Godin Entrepreneurship Publishing Book Third Edition Charity
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