John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today.

Today we discussed:

[00:00] Opening

[00:09] Introduction

[01:52] Search Presence and Visibility

[04:10] Embracing AI for Content

[05:59] Local Search Isn't Going Anywhere

[08:29] Prioritize Intent Based SEO

[11:06] Link Building

[13:58] Long Tail Queries

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