Knowledge at Wharton 09月29日
AI赋能创意:广告行业未来展望
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本期《Where AI Works》 podcast探讨了人工智能如何改变我们的生活和工作,并深入分析了广告、营销和创意领域。主持人Kartik Hosanagar与Droga5创始人兼Accenture Song首席执行官David Droga对话,讨论了AI对行业动态和人类想象力的演变影响。

Listen to a special episode from Where AI Works, a new podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries.


In this episode, host Kartik Hosanagar speaks with David Droga, founder of Droga5 and current CEO of Accenture Song, to explore how AI is transforming the worlds of marketing, advertising, and creative work. From shifting agency dynamics to the evolving role of human imagination, Droga offers an inside look at what the creative industries need to embrace — and question — as AI tools grow more powerful. Tune in to hear how one of the world’s top advertising leaders sees the future of creativity in the age of automation. Follow and listen to more of Where AI Works here.


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人工智能 广告行业 创意工作 未来展望
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