Alex Goldfayn is a three-time Wall Street Journal bestselling author and one of the world’s most sought-after sales speakers. He’s the CEO of The Revenue Growth Consultancy, helping B2B companies generate millions in organic sales growth every year. In this episode, Alex reveals how to Outgrow your competition by transforming reactive teams into proactive market leaders. Tune in to discover simple, powerful actions to win more business, build lasting customer trust, and outsell even in tough times.

Today we discussed:

00:00 Introducing Alex Goldfayn

00:50 Transforming From Reactive to Proactive

02:56 Being Proactive Is a Necessity

04:46 Avoiding Rejection

06:28 Showing Up When Nothing is Wrong

07:45 The COPE Methodoligy

09:03 People Just Want to Be Helped

11:16 Swinging the Bat

15:54 Reminding the Customer

16:35 How Can Non-Sales Employees Be Proactive

18:20 How To Integrate a Proactive Mindset

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