Meta推出了一项名为“广告组预算共享”的新功能，旨在优化广告投放效果。该功能允许用户在广告组层面进行预算分配，并可选择将最多20%的广告组预算动态分配给其他表现更优的广告组，以期提升整体广告成效。与完全由Meta自动分配预算的“Advantage+广告系列预算”不同，此功能在保留一定手动控制权的同时，赋予了算法更大的灵活性。当广告系列包含至少两个广告组时，用户可在广告组预算模式下启用此功能，Meta会根据潜在表现自动进行预算的灵活调整，例如从一个广告组转移部分预算到另一个更有潜力的广告组，从而帮助广告主在有限的预算内最大化广告回报。

🎯 **Ad Set Budget Sharing 核心功能**：Meta新推出的“广告组预算共享”功能，允许在广告系列中，将一个广告组最多20%的预算，在算法认为能提升整体表现的情况下，动态转移给其他广告组。此功能适用于广告系列层级设置，且要求至少包含两个广告组。

⚖️ **介于手动与自动之间的预算控制**：该功能在“Advantage+广告系列预算”的完全自动化分配与传统的独立广告组预算设置之间提供了一个折衷方案。用户保留了对广告组预算的初步设定，但同时赋予了Meta算法一定的灵活性来优化预算分配，以追求最佳的广告效果。

💡 **启用条件与工作机制**：要使用此功能，广告主需要将广告系列预算模式切换到“广告组预算”。一旦启用，若Meta发现某个广告组有更大的潜力来获取更好的广告结果，它便会自动从其他广告组调配不超过20%的预算。例如，在一个日预算为100美元的两个广告组的广告系列中，Meta可以将其中一个广告组的20美元预算转移给另一个表现更佳的广告组。

🚀 **潜在效益与考量**：虽然该功能与“Advantage+广告系列预算”在实际效果上的具体差异尚待明确，但普遍认为，赋予算法更多灵活性以追求更优结果通常是有益的。它提供了一种在保持一定控制权的同时，利用AI优化预算分配的途径，有望提升广告活动的整体成效。

Meta is rolling out a new feature that could impact how your budget is distributed. Here’s what you need to know about Ad Set Budget Sharing…

What Is It?

When you create a new Advantage+ campaign, campaign budget is selected by default.

You’ll need to switch to ad set budget to make use of this feature. The objective doesn’t matter, but you’ll need at least two ad sets in the campaign.

If you have this, you’ll see a checkbox to share some of your budget with other ad sets.

It reads:

We’ll share up to 20% of your ad set budget with other ad sets within this campaign when it’s likely to improve performance.

How It Works

If you use Advantage+ Campaign Budget, Meta will distribute your budget optimally between ad sets to get you the most results. You may end up spending 99% of your budget on one ad set in that case. This is slightly different.

Let’s assume you have two ad sets within a campaign, both that have a $100 daily budget. If Meta believes you have opportunities to get better results by spending more money in Ad Set A, $20 of your daily budget from Ad Set B can be shared with it.

Should You Use It?

Consider this some middle ground between Advantage+ Campaign Budget and ad set budgets. You retain some control over the ad set budgets, but you give Meta some additional power.

Frankly, it’s not clear how different ad set budget sharing would be from using Advantage+ Campaign Budget with some strategic ad set minimums and maximums. Regardless, giving the algorithm flexibility to get you more results tends to be a good idea.

Do you have it?

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