Your buyers want straight answers and an easy next step.
Point AI at those moments and you’ll be able to move faster than most teams that are still guessing on how they want to use AI in their workflow.
These 7 practical AI plays are grounded in the principles of the Endless Customers System™ and lean on The Big 5 topics (Cost, Problems, Comparison, Reviews and Best Of)
1. Turn Customer Questions into a 90-Day Content Plan
Start with what your prospects are already asking. Drop a handful of recent sales, service or customer support call notes/transcripts into ChatGPT and prompt:“Act like a content strategist. Below are real customer questions.Run this prompt whenever you collect a new batch of questions, and your next 90 days of Big 5-aligned content will build itself. In four minutes, you’ll have a 12-week calendar sorted by urgency to present to your team and get after.Find and list each question once. Tag it as Cost, Problems, Comparisons, Reviews, or Best of Rate urgency 1-5 (5 = must answer before purchase). Suggest the best format (blog, video, calculator, etc.) and a plain-language title.
Return a table with: Category | Question | Urgency | Format | Title
Limit to 25 rows.
Next, propose a 12-week publishing order starting with the highest-urgency items.”
2. Use AI for First Drafts, Humans for the Finish
AI will quickly fill a blank page, but it can’t sound like you without help. It needs your stories, voice and proof points. Give the model your style guide, a high-performing article as a sample, and a tight brief. Cap its drafting time at 15 minutes. Then let your team’s writer polish the tone, drop in real examples, and add relevant links that build trust. Allow the machine to clear the blank page and your team to add the heart. This combination turns a long draft that takes all day into something publishable before lunchtime. AI gives you speed; humans supply the story, nuance, and trust signals that buyers need. Keep that division of labor clear and you’ll be able to publish faster without sounding like everyone else on the internet.3. Help People Find You, No Matter How Search Changes
As search evolves and buyer habits shift, the job is still the same: show up with honest answers your audience is looking for.
AI makes that easier by sifting through live search data and surfacing the exact phrases your prospects use, whether they’re typing into Google, talking to a voice assistant, or skimming an AI-generated answer.
Once a month, pull a 30-day query report from Google Search Console. Drop the top 100 phrases into ChatGPT, and prompt it to: “cluster these by buyer intent and flag any queries that didn’t exist three months ago.” Use that output to refresh headlines, add missing sub-topics, and revise relevant examples for clarity. Keep doing this on a consistent cadence and your content not only stays visible, but is useful, and (most importantly) trustworthy. Do this monthly and you’ll never wonder which headline to tweak first.4. Improve Accessibility and Inclusivity
AI tools can automatically generate captions, alt text, and translations, making your content accessible to broader, diverse audiences. This not only expands your potential market but also enhances your brands’ reputation by demonstrating commitment to inclusivity and social responsibility. Add the following 2 items to your publish checklist:- Auto-caption every video before you hit publish. Write descriptive alt text for each image as you upload it.
5. Automate Content Distribution
Use AI tools to identify the perfect audience, optimal platforms, and ideal timing for distributing your content. No more guessing. AI helps your content reach exactly who it needs to, when it matters most. AI not only identifies the right distribution channels but can continuously monitor and adjust campaigns based on performance, ensuring your distribution strategy stays effective over time.6. Sharpen Your Analytics
Most teams are swimming in metrics, unsure of what to tackle first. To sharpen your analytics, you’re going to need help. You can ask ChatGPT to interpret report screenshots, but if you have HubSpot, start utilizing the built-in AI found across the platform. From out-of-the-box templated dashboards that surface what is working to predictive models that, when set up properly, can flag the issues that may come up in the future. Depending on your subscription, that means:- Marketing gets content and campaign analytics that point to next-best actions. Sales sees AI-driven lead and deal-scoring, plus pipeline forecasts that are realistic. Service leaders watch ticket trends and resolution predictions updated in real time, so they can stay ahead of demand.
Not a HubSpot expert, but still need deeper insights? The new HubSpot - ChatGPT deep research connector allows any authorized user to ask in plain-language questions, allowing your data mining to be conversational. Questions like: “Which blog posts generated the most SQLs last quarter?” or “What percentage of leads that download our latest e-book turned into SQLs within 30 days, and which traffic source contributed the most?” will yield near-instant answers based on your live CRM data. FYI: Permissions do carry over, so your team will only see what they’ve been granted access to and your data will not train external models.
The payoff is real: in 2025, 92% of top-performing marketing teams credit AI-powered analytics for their competitive edge and companies using AI in three or more marketing functions report a 32% jump in ROI year-over-year. Data is only useful when it helps you determine what to do next. AI that is built into your platforms does exactly that, turns your raw metrics into clear priorities so your team is ready to move faster.7. Quickly Convert Your Learning Center into a Two-Way Conversation
Integrating conversational AI and chatbots on your website or social media platforms boosts user engagement by instantly answering questions, guiding visitors to relevant content, and nurturing leads. AI-driven chatbots can offer personalized recommendations and capture valuable insights about user needs and preferences, turning casual visitors into engaged followers and customers.One of the fastest ways to accomplish this, if you’re a HubSpot user, is HubSpot’s Customer Agent. You can train your new agent on articles, PDFs, and even public URLs that live in your Learning Center. This AI-assistant/agent then keeps that knowledge fresh with a weekly re-crawl. After training, place the agent wherever your buyers hang out, live chat, WhatsApp, Facebook Messenger etc. Now, every “What’s the warranty?” Or “How do I compare plans?” gets an instant, informed and source-linked answer.
But wait, it gets better. This agent isn’t set-it-and-forget-it functionality, it shows where queries were resolved, deflected and most importantly, where the knowledge gaps occur. Not sure what to write about next? Check your agent for where you should focus first. Ultimately, you will end up with fewer hand-offs, faster response times and higher satisfaction scores without adding headcount, or burning out your team.Stay Ahead with AI
AI is the new baseline and the teams that use it the best will be the clear winners. Use these seven plays and you’ll spend less time guessing and more time educating,
Feeling overwhelmed with AI? We can help.
We work with businesses to help them improve their sales and marketing — and part of that is knowing how and when to use AI to improve your outcomes.
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