Hotel occupancy was weak over the summer months, due to less international tourism. The fall months are mostly domestic travel and occupancy is still down year-over-year.
From STR: U.S. hotel results for week ending 20 September
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 20 September. ...The following graph shows the seasonal pattern for the hotel occupancy rate using the four-week average.
14-20 September 2025 (percentage change from comparable week in 2024):
• Occupancy: 68.1% (-1.1%)
• Average daily rate (ADR): US$168.98 (-0.3%)
• Revenue per available room (RevPAR): US$115.12 (-1.4%)
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Click on graph for larger image.
The red line is for 2025, blue is the median, and dashed light blue is for 2024. Dashed purple is for 2018, the record year for hotel occupancy.
The red line is for 2025, blue is the median, and dashed light blue is for 2024. Dashed purple is for 2018, the record year for hotel occupancy.
The 4-week average of the occupancy rate is tracking behind both last year and the median rate for the period 2000 through 2024 (Blue).
Note: Y-axis doesn't start at zero to better show the seasonal change.
The 4-week average will increase during the Fall travel period.
On a year-to-date basis, the only worse years for occupancy over the last 25 years were pandemic or recession years.
