Amy Rosenberg, seasoned PR strategist, agency founder, and author of A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders, joins John Jantsch to unpack the evolving role of PR. She explains why thought leadership is now the cornerstone of visibility, how PR fuels SEO and even AI search, and why businesses need to be more practical in their approach. Listeners will gain clear strategies for building credibility, boosting online authority, and making PR work smarter in today’s digital landscape.

Today we discussed:

00:00 Introduction 00:52 Meet Amy Rosenberg 01:22 PR Myths Busted 02:49 AI Changes in Modern PR 04:20 PR's Digital Evolution 05:53 PR Meets SEO 07:44 Thought Leadership Matters 09:42 Starting Your Thought Leadership 11:20 Podcasts for PR Power 13:15 Social Media PR Strategy 15:10 Proving PR ROI 17:24 Getting Started Tips

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