OpenAI正在积极招聘广告平台工程师，旨在为ChatGPT构建内部广告平台。该职位将负责开发广告平台集成、活动管理和实时归因工具，为ChatGPT的商业化铺平道路。据报道，OpenAI计划在2026年前开始通过ChatGPT广告进行用户变现，此举将为品牌提供一个触达7亿周活跃用户的全新平台。招聘信息显示，该工程师将构建API、数据管道和实验框架，以优化广告支出，并设计基础的MarTech基础设施，提升营销投资的效率、可衡量性和自动化程度。此举预示着ChatGPT可能成为一个自主规划、购买和衡量广告活动的新兴媒体渠道，为OpenAI庞大的资金投入提供新的收入来源。

🚀 OpenAI正在招聘一位增长付费营销平台工程师，以构建其内部广告平台。该工程师将负责开发广告平台集成、活动管理和实时归因等工具，为ChatGPT未来的广告业务奠定基础。

📈 据报道，OpenAI计划在2026年前实现ChatGPT的广告变现。若成功，广告商将能利用ChatGPT触达每周7亿的庞大用户群体，开辟一个全新的广告投放渠道。

🛠️ 该职位要求工程师设计和实施基础的MarTech基础设施，包括构建API、数据管道和实验框架，旨在优化广告支出，提升营销投资的效率、可衡量性和自动化水平。

💡 OpenAI的广告产品可能允许品牌输入营销目标，然后由ChatGPT自主完成广告活动的规划、购买和效果衡量，展现出高度的自动化和智能化潜力。

💰 随着OpenAI寻求新的收入来源以支持其巨大的运营成本和融资，将ChatGPT转化为广告平台对其财务健康至关重要，尤其是在近期获得巨额投资的背景下。

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of a new ChatGPT growth team tasked with building the backbone of OpenAI’s in-house paid marketing platform.

OpenAI wants to monetize free users via ChatGPT ads by 2026, according to reports. It seems that OpenAI is now starting to build that ad-buying infrastructure so brands can run campaigns on ChatGPT. That would give advertisers access to a new platform with massive reach (700 million weekly users as of August).

The listing calls for building APIs, data pipelines, and experimentation frameworks to optimize ad spend. According to the job description:

“We are looking for an experienced fullstack engineer to join our new ChatGPT Growth team to build and scale the systems that power OpenAI’s marketing channels and spend efficiency. Your role will include projects such as developing campaign management tools, integrating with major ad platforms, building real-time attribution and reporting pipelines, and enabling experimentation frameworks to optimize our objectives. As we are in the early stages of building this platform, we will rely on you to design and implement foundational MarTech infrastructure that make our marketing investments more effective, measurable, and automated. We value engineers who are impact-driven, autonomous, and adept at turning ambiguous business goals into robust technical systems.”

Dig deeper: My AI marketing team has a professor, a writer and a slick salesperson. Yours can, too.

OpenAI’s ad product could allow brands to input goals and have ChatGPT autonomously plan, buy, and measure campaigns.

Bottom line. Advertisers may soon have to decide whether to invest in ChatGPT as a paid media channel.

A new revenue stream will be good news to funders whose investments in OpenAI give it a nominal valuation of half a trillion dollars. The company has an estimated annual burn rate of $8 billion on expected yearly revenue of $12 billion to $13 billion this year. OpenAI’s finances were in the spotlight earlier this week when chip-maker Nvidia announced it would invest $100 billion in the company, which is also its largest customer.

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