Techdirt 09月29日
迪士尼、华纳起诉Sling TV创新模式
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文章指出迪士尼、ESPN和华纳兄弟起诉Sling TV,因其推出的短期订阅服务对传统付费电视模式构成挑战,引发行业争议。

Earlier this month we noted how Disney and ESPN had sued Sling TV for the cardinal sin of actually trying to innovate. Sling TV’s offense: releasing new, more convenient day, weekend, or week-long shorter term streaming subscriptions that provided an affordable way to watch live television.

These mini-subscriptions, starting at around $5, have already proven to be pretty popular. But, of course, it challenges the traditional cable TV model of getting folks locked into recurring (and expensive) monthly subscriptions. Subscriptions that often mandate that you include sports programming many people simply don’t want to pay for.

So of course Time Warner has now filed a second lawsuit (sealed, 1:25-mc-00381) accusing Dish Network of breach of contract. In the complaint, Warner Bros lawyer David Yohai argues that this kind of convenience simply cannot be allowed:

“The passes fundamentally disrupt this industry-standard model by allowing customers to purchase access to the most sought-after programming, such as major sports events, essentially a la carte for a fraction of the cost that the consumer would have had to pay to watch the event on a pay-per-view basis. For example, a sports fan could simply purchase a day pass and watch select programming, such as a highly popular sports game, without purchasing a month-long subscription or paying a higher pay-per-view fee.”

Not disruption and convenience!

Like Disney and ESPN’s lawsuit, Warner Bros’ lawsuit says that the mini-subscriptions violate existing carriage fee agreements struck between cable channels and cable, satellite, and internet TV providers. SlingTV, increasingly desperate to stay relevant and viable in the wake of Dish Networks slow-motion implosion, continues to insist the lawsuits are “meritless.”

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迪士尼 华纳 Sling TV 创新 付费电视
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