好友的深刻见解

好友Robin对Supercurious项目的反思，强调了认识未知的重要性。他认为，我们往往过于关注已知信息，而忽略了探索未知领域的机会。他建议在广告创作中，应更多地展现消费者尚未意识到的信息，从而激发新的发现和机会。Robin还分享了他在思考过程中的灵感，创作了一首诗来表达这一观点。

🌟 Robin认为，我们往往过于关注已知信息，而忽略了探索未知领域的机会。这意味着我们应该更加开放和好奇，以发现新的可能性和创新。

📚 在广告创作中，Robin建议更多地展现消费者尚未意识到的信息。他认为，通过揭示那些消费者自己都不知道自己不知道的内容，可以激发新的发现和机会。

🎵 Robin在思考过程中获得了灵感，创作了一首诗来表达他的观点。这首诗强调了探索未知和发现新事物的重要性，同时也展现了广告创作的深度和广度。

My Best Man –Robin – is a great reader, thinker, athlete, husband, mate and poet. One of his self-appointed habits/commitments/responsibilitiesis to feed my brain – whilst simultaneously challenging my choices and forcingme to reflect and learn new approaches/stuff.

He’srelentless.

And everySunday afternoon I lump the previous week’s BrainFood and respond to it.

What followshere is his response to last Sunday’s response, along with his reflections on anew venture I’m working on – Supercurious.

I wanted toshare his probing on unknown unknowns / not knowing that we don’t know what wedon’t know – and something I’ve always believed in advertising terms – the morewe know about something the less interesting it becomes. Too much messaging is in the first of the I’s– informational, instructional, inspiration and there’s not enough of the finalthird.

Kevin, Thankyou for your aggregated responses to my recent passing ons.

My overallreaction— Irrepressible exuberance, indomitable— a wondrous genetic turnaroundyou are (I might say you have a leg up)!

Impressive aswell your confessional of Sunday evening reflection.

Thoughts on’supercurious’— seems to me we miss the point of being board by what we know(or what we think we know ‘all about it’) as that might suggest we look again,look further or deeper, gain a toehold on moving the status quo, avoiddisaster, find unseen opportunity. It sounds like babble but there is a lotabout what we don’t know that we don’t know we don’t know. Perhaps ignorancebest be left at bliss, but I did like it when Rumsfeld put out his ‘unknownunknowns’ (did he know he would be pillored!). One might consider that by thisage we might have a better grasp, ownership of uncertainty. With ad copy as aconsumer I would like to see less repetition and more tell/show me what I don’tknow I don’t know about your product/service.

Maybe I knewthis a bit beforehand, but it seemed unknown to me a poem would pop out afterhaving reread your email— Robin

And of courseto prove his point, he was inspired to write a poem.

Driving Lessons

My drivenfriend Kevin

neverlearned

to drive.None-the-less

he’spedal

to the metal,no time

for rearview

glances— hislicence

singularity ofcompass bearing,

steer others totheir highway

calling.

He ridesupfront, shotguns

his journeyers’adventures, limbo

to limos—signpost

happy choices.

Keep ‘em comingAmigo.

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