Fortune | FORTUNE 09月27日
AI赋能董事会:提升决策效率与伦理考量
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文章探讨了人工智能(AI)在公司治理中的应用现状与潜力。尽管许多董事会成员表示了解AI,但深入将其应用于治理职责的比例较低。AI在信息收集、分析和辅助决策方面潜力巨大,可帮助董事会成员更全面地了解公司运营和外部环境,从而做出更明智的决策。然而,AI的应用也面临挑战,包括董事会成员的数字素养、AI使用的伦理规范以及如何有效提问以获得高质量信息。文章强调,AI应作为增强人类判断的工具,而非替代品,并呼吁董事会成员积极学习和运用AI,以更好地履行职责。

💡 AI在董事会治理中的应用尚不普及,但潜力巨大。调查显示,约半数董事认识AI,但仅10%深度应用于治理。这表明AI在信息收集和分析方面存在广泛的改进空间,预示着其在企业运营中将扮演越来越重要的角色。

🚀 AI能显著增强董事会成员的能力。通过辅助信息整合与分析,AI可以优化传统的“董事会材料包”,帮助董事会成员更深入地理解公司业绩、战略机遇与挑战,从而与管理层进行更有效的沟通和决策,提升整体治理水平。

🤔 AI的应用并非易事,挑战在于“人的因素”。董事会成员普遍年龄偏大,对新技术可能存在学习曲线。此外,AI的有效性高度依赖于提问的质量,需要针对性培训,并关注数据保密等伦理问题,确保AI作为辅助工具而非数据泄露的源头。

⚖️ 董事会应积极拥抱AI,以履行其信托责任。在快速变化的商业环境中,董事会成员需要不断学习和适应新工具,包括AI,以更好地服务股东。AI作为一种增强决策的工具,有助于董事会和管理层共同做出更明智、更informed的判断,而非取代人类的判断力。

At a recent corporate governance meeting attended by several hundred board members serving on companies of all sizes and types and in every industry, the question was posed about how many of them currently use AI. About half the directors in the room put up their hands. But when asked if they were engaging with AI in any depth to assist with their governance responsibilities, only 10% of the hands were raised.

Although anecdotal, this survey of directors shows both the limitations and the potential of AI to assist boards of directors. Using AI for information gathering and analysis is not widespread among boards. However, there are indications that this trend is catching on as part of the overall inroads AI is making into organizations, from the mailroom to the boardroom. 

There is a massive potential for AI to change the fundamental way an organization is run. Nearly 80% of companies in a recent McKinsey survey reported using AI in areas such as workflows, business processes, and data generation and analysis. Already, boards are devoting more time and attention to discussing the use of AI within their organizations, including more than 62% of directors who reported participating in full-board discussions about AI policies for their companies.

Now, the question becomes how board members can use this technology—efficiently and ethically. As a long-time board member, and a former chair and CEO of a $12 billion health care company, I am optimistic about AI as a contributor to problem-solving and decision-making. Such capabilities increase the likelihood that boards and management teams, alike, will adopt this technology—not as a replacement for human judgment, but as a tool that enables more informed decision-making.

Augmenting board business

AI has the potential to help board members become more knowledgeable and better equipped to engage in discussions with management about challenges, opportunities, strategy, and operational issues. Its biggest contribution for directors could be in supplementing the “board package” delivered throughout the year by the company to summarize recent performance, new developments, competitive challenges, and potential acquisitions. Board members are expected to read and digest this information before the next meeting so they can ask questions of management and engage in discussion. This information, however, is fed to the board by the company, which by necessity involves a degree of filtering to decide the amount of detail required and the depth of the discussion. 

Open, honest, and transparent information—thorough enough for meaningful discussion without inundating directors with details—is a cornerstone to maintaining a trusting relationship between the board and management. As a board member told me when I first became CEO of Baxter International, “Never surprise me, Harry. I don’t want to be driving my car and hear news about Baxter on the radio that I wasn’t aware of.”

However, even with the best of intentions, management cannot be expected to educate board members on every economic, geopolitical, or operational issue impacting the company. Additionally, it may be tempting for management to focus more on what’s going well, rather than presenting to the board some of the significant issues the company is facing. In an increasingly complex world, board members need to take more responsibility to educate themselves and to deepen their understanding of the many sides of an issue—cultivating a balanced perspective that is crucial to values-based leadership. In these pursuits, next-generation AI tools can be a tremendous help. 

Consider the example of a company that is weighing the impact of U.S. tariffs on goods imported from China and the potential to shift production to locations elsewhere in Southeast Asia. With trade talks evolving rapidly, tariffs are being proposed, rescinded, and amended quickly across the region. Quick and concise AI queries can help board members aggregate information about the current state of tariffs and trade talks. With a few keystrokes, board members can also gain insights into how other industries are being impacted and what production decisions they are making. 

The human part is tricky

A tool, however, is only as good as the user. As my colleague at Northwestern University’s Kellogg School of Management Mohan Sawhney once observed, the technology aspect of using AI is comparatively easy; rather “it’s the human part that you really need to pay attention to, because if you don’t think about humans, machines won’t think about you.”

There can often be an enormous educational requirement to help board members become more comfortable using AI. The average age of board members for an S&P 500 company is 63, with many serving until their 70s—meaning they’re hardly digital natives. In addition, as anyone who has used generative AI knows, the quality of the answer received depends very much on the quality of the question being posed. This will require far more than a one-hour presentation by a consultant to the board. What’s needed is training that will help directors put this tool into practice, with considerations around ethical use such as not disclosing confidential company information while posing a query to AI. 

As the business landscape continues to evolve, companies and their boards need to keep pace with the change. Board members can better serve shareholders and carry out their fiduciary duties by learning how to use all the tools—including AI—at their disposal. 

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

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人工智能 公司治理 董事会 AI应用 决策支持 伦理 Artificial Intelligence Corporate Governance Board of Directors AI Adoption Decision Support Ethics
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