Fortune | FORTUNE 09月27日 07:44
电视台恢复播出吉米·坎摩尔直播秀
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多家电视台在因吉米·坎摩尔的争议言论而停播其节目后,现已决定恢复播出。Nexstar和Sinclair等广播公司表示,在收到观众、广告商及社区领袖的广泛反馈后,他们做出了这一决定。尽管与ABC的讨论仍在进行中,包括Sinclair提出的设立独立监察员等建议尚未被ABC及迪士尼接受,但此次停播的结束标志着节目内容播出权的回归。值得注意的是,坎摩尔回归后的节目收视率创下十年来新高,其单口喜剧在YouTube上的观看量也远超预期,显示了其强大的观众号召力,即使在部分地区播出受限的情况下也是如此。媒体专家指出,此类播出中断反而可能促进观众转向数字平台,如YouTube,进一步扩大内容的影响力。

📺 电视台恢复播出:继上周因争议性言论停播后,包括Nexstar和Sinclair在内的多家电视台宣布将恢复播出《吉米·坎摩尔直播秀》。这一决定是在收到广泛的观众、广告商和社区领袖的反馈后做出的,表明了对公共广播责任和观众意见的考量。

🗣️ 持续的沟通与提议:尽管节目恢复播出,但关于ABC及迪士尼对“专业性与问责制”的承诺的讨论仍在进行中。Sinclair公司提出的设立网络独立监察员等措施尚未被采纳,显示了双方在内容播出标准上的持续博弈。

📈 强劲的收视表现:吉米·坎摩尔回归后的节目吸引了大量观众,收视率创下十年来的新高,其YouTube上的单口喜剧片段也获得了极高的观看量。这表明即使在部分地区播出受限的情况下,该节目仍然具有强大的市场吸引力。

🌐 数字平台的影响力:媒体专家指出,此次的播出中断事件反而可能促使观众更多地转向YouTube等数字平台。这种趋势不仅扩大了内容的传播范围,也可能吸引到原本不会通过传统电视收看节目的新观众,反映了媒体消费习惯的转变。

Beginning Friday night, Jimmy Kimmel Live! will return to air on the ABC affiliates, which had preempted the show last week over remarks he made about Charlie Kirk’s assassination. 

“As a local broadcaster, Nexstar remains committed to protecting the First Amendment while producing and airing local and national news that is fact-based and unbiased and, above all, broadcasting content that is in the best interest of the communities we serve,” a Nexstar statement said.  “We stand apart from cable television, monolithic streaming services, and national networks in our commitment–and obligation–to be stewards of the public airwaves.”

Similarly, Sinclair issued a statement earlier on Friday reversing its decision to keep the comedian off its airwaves.

It cited “feedback from viewers, advertisers, and community leaders representing a wide range of perspectives.”

Sinclair had previously vowed not to put Kimmel back on air unless meetings were held with ABC to discuss the network’s “commitmentment to professionalism and accountability.”

Those discussions are still ongoing, though ABC and Disney have not yet accepted any measures proposed by Sinclair, which included a network-wide independent ombudsman, per the company’s Friday release.

The stand-down comes days after Kimmel’s first episode back on air had the highest ratings for a regularly scheduled episode in over a decade. His monologue at the top of the show ranged from the First Amendment and the Trump administration to Erica Kirk’s speech at her late husband’s memorial, garnering over 21 million views on YouTube in just a couple days—the most for a monologue in his show’s history.

Kimmel’s comeback on Tuesday drew 6.3 million TV viewers, about four times the show’s average, despite nearly a quarter of ABC’s national reach blacking out his return episode. Sixty-six local stations owned by the ABC affiliates did not broadcast Jimmy Kimmel Live!, but this cost them a natural influx of viewership, and possibly some of their market, according to media experts.

“Blackouts like this often highlight the strength of digital platforms,” Natalie Andreas, a communications professor at the University of Texas, told Fortune

Instead of limiting reach, blackouts push viewers toward spaces like YouTube where content spreads faster, lingers longer, and attracts new audiences who may not have tuned in live, she said.

Susan Keith, a professor in the Rutgers School of Communication and Information, told Fortune the blackouts can push viewers to seek—and easily find—Kimmel on their digital cable packages or YouTube if local stations didn’t air the show.

“There’s this idea of public interest, necessity and convenience that over-the-air broadcast media were supposed to fulfill,” she said. “So if we all move to streaming services for content because (of) incidents like this one,” it trains viewers to seek media this way.

Earlier this year, streaming overtook cable and broadcast as America’s most-watched form of TV, according to Nielsen data

The FCC does not license TV or radio networks such as CBS, NBC, ABC or Fox, but rather individual stations that may air programming from these networks. But the shift to streaming has raised questions about what its continued role might be as viewers lean away from individual broadcast stations. 

“I think this is an open question,” Keith said. “I think we don’t really know what to think about the ultimate usefulness of the FCC.”

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