cs.AI updates on arXiv.org 09月26日
AI VTuber现象:案例分析Neuro-sama观众感知
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本文通过案例研究,探讨了AI VTuber Neuro-sama在观众中的感知,分析了AI构建虚拟人格和作为Nakanohito的AI观众接受度,对AI VTuber现象及其对数字流媒体文化的影响进行了深入理解。

arXiv:2509.20817v1 Announce Type: cross Abstract: VTubers, digital personas represented by animated avatars, have gained massive popularity. Traditionally, VTubers are operated and voiced by human controllers known as Nakanohito. The reliance on Nakanohito, however, poses risks due to potential personal controversies and operational disruptions. The emergence of AI-driven VTubers offers a new model free from these human constraints. While AI-driven VTubers present benefits such as continuous operation and reduced scandal risk, they also raise questions about authenticity and audience engagement. Therefore, to gain deeper insights, we conduct a case study, investigating viewer perceptions of Neuro-sama, the most popular AI-driven VTuber with 845k followers on Twitch and 753k followers on YouTube. We analyze 108k Reddit posts and 136k YouTube comments, aiming to better understand viewer motivations, how AI constructs the virtual persona, and perceptions of the AI as Nakanohito. Our findings enhance the understanding of AI-driven VTubers and their impact on digital streaming culture.

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AI VTuber 观众感知 数字流媒体 虚拟人格 文化影响
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