Fortune | FORTUNE 09月26日
美国新房销售数据飙升引发质疑
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美国8月份新房销售数据意外飙升至年化80万套,远超预期,引发了分析师的广泛质疑。尽管官方数据显示销售强劲增长,但经济学家们普遍认为,考虑到抵押贷款利率上升、可负担性下降和劳动力市场降温等宏观经济因素,这一数据“难以置信”。分析人士指出,该数据可能存在统计误差,并预计未来几个月将被大幅下修。家建筑商协会虽然也称之为“显著增长”,但也表示数据可能面临下调,并指出建筑商为提振销售而提供的价格折扣和激励措施。文章强调,应关注整体趋势而非单月数据,尤其是在经济承受压力的背景下。

📈 **数据异常飙升引质疑**:8月份美国新房销售数据显示年化80万套,远超预期,令分析师感到意外。经济学家如Oliver Allen认为该数据“难以置信”且“不可思议”,与当前住房市场的普遍趋势(如抵押贷款利率上升、可负担性下降)相悖,并怀疑其准确性。

🏘️ **行业内部声音谨慎**:虽然美国家建筑商协会(NAHB)称之为“显著增长”,但也承认数据可能“subject to downward revision”。他们指出,建筑商通过降价(37%的建筑商在8月降价)和销售激励(66%使用激励措施)来支撑销售,这表明市场实际需求可能面临压力。

📉 **宏观经济逆风犹存**:文章指出,尽管数据表面亮眼,但住房市场的结构性挑战依然严峻。更高的抵押贷款利率、收紧的信贷条件以及劳动力市场的疲软都在缩小购房者范围。同时,现有房屋供应的恢复增加了现有房屋和新房之间的竞争。

📊 **库存高企与价格波动**:截至6月,未售新房库存达到2016年以来最高点,新房供应量达到9.8个月,为2022年以来最高。这表明买家议价能力增强。虽然8月新房销售中位数价格出现月度飙升,但分析师警告该数据波动性大,季节性调整后价格呈下降趋势,暗示存在降价压力。

The U.S. housing market has delivered plenty of surprises in recent years, but few as puzzling as the data released for August. According to new government figures, new-home sales surged to an annualized 800,000 units last month, up sharply from July’s upwardly revised 664,000 and far above the consensus forecast of 650,000. For a sector weighed down by rising mortgage rates, stretched affordability, and a cooling labor market, the number was so startling that one leading analyst called it “implausible.”

Oliver Allen, senior U.S. economist at Pantheon Macroeconomics, isn’t buying it. In a research note titled US New Home Sales: Outlook grim, despite August’s implausible leap in sales, Allen says the data “defies credulity” when set against the broader trends shaping housing. He further questioned whether the headline spike accurately reflects underlying demand, or is destined to be revised away in the coming months. Calculating it as a 20.5% jump, Allen said it’s “inexplicable” that new-home sales would jump to their highest level in more than three years all of a sudden.

The National Association of Home Builders (NAHB) was more restrained. Chairman Buddy Hughes, also a home builder and developer from Lexington, N.C., called it “a significant surge” and said it “may be subject to downward revision.” Still the association expects a general improvement in sales over the coming months, supported by mortgage rates declining somewhat. New-home sales have been buoyed by incentives from homebuilders, the NAHB said, citing recent survey data showing 37% of builders cut prices in August and 66% used some kind of sales incentive.

Headwinds still mounting

Beneath the data surprise, the structural forces bearing down on the housing market remain clear. Higher mortgage rates, tighter credit availability, and growing signs of labor-market weakness have narrowed the pool of eligible buyers. At the same time, the supply of existing homes on the market continues to recover after years of scarcity, intensifying competition for homebuilders already under pressure to move inventories.

The stock of unsold new homes remains historically elevated, hitting its highest point since 2016 as of June, per the Bank of America Institute. New-home supply had surged by that point to 9.8 months—its highest point since 2022. ResiClub co-founder Lance Lambert, who closely follows data releases from public homebuilders and collects his own proprietary housing data, told Fortune in July that rising inventory means homebuyers were gaining leverage, setting the stage for a potential increase in activity ahead.

The government report also showed a sharp monthly spike in the median sales price of a new single-family home. But Allen cautions against reading too much into that, noting the series is not seasonally adjusted and is prone to volatility. On a seasonally adjusted three-month basis, median prices continue to trend lower, suggesting discounting pressure is already emerging.

Look at the larger trend

Most economists now expect August sales to be revised significantly lower. Pantheon Macroeconomics projects the data will track back toward the 650,000 range in coming months—possibly falling below that threshold—as supply and affordability challenges reassert themselves.

When reached for comment, Lambert told Fortune agreed with Allen for this report, saying the data “seems to be suspect,” citing what public homebuilders are reporting and the data that ResiClub is collecting itself. “Most of the monthly Census homebuilder reports have a margin of error around 10% to 20%,” Lambert said. “Often really big one-month swings in that data end up being data noise. The best way to read this data is to take each individual monthly report with a grain of salt and zoom out and observe the trend.”

And what trend is that? Lambert says to pay attention to the Sun Belt, which he called “the epicenter of U.S. homebuilding.” Agreeing with the NAHB survey, Lambert said softening in the Sun Belt over the past year has caused many homebuilders to offer bigger incentives and even outright price cuts to prevent a steeper pullback in new-home sales. “New-home sales have been moving sideways this year; however, if you peel back the onion, things are much choppier than headline new home sales data suggests.”

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