Fortune | FORTUNE 09月25日 23:13
芭芭拉·柯coran:责任感是创业成功的关键
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知名投资人芭芭拉·柯coran在接受采访时强调,在创业过程中,承担责任比推卸责任更为重要。她指出,一旦创业者开始将失败归咎于他人,就意味着他们将很难获得她的投资。柯coran分享了她作为《创智赢家》的投资人,在数百家公司中发现,成功的创业者普遍具备不怕冒险、竞争性强、充满热情并能从失败中快速恢复的特质。她还以自身经历说明,即使是曾经的失败项目,也能在时机成熟时带来巨大的成功,关键在于从中学习并继续前进。

✅ 责任感是创业者最重要的品质:芭芭拉·柯coran认为,当创业者开始将问题归咎于他人时,就表明他们不具备成功的潜质,这将是她拒绝投资的危险信号。成功的企业家需要主动承担责任,而不是回避。

📈 成功的创业者共有的特质:柯coran观察到,成功的创业者通常不怕冒险,具有高度的竞争意识,充满热情,并且能够从失败中迅速恢复。如果是合伙创业,成功的搭档往往特质互补,能够扬长避短。

💡 失败是学习和成功的垫脚石:柯coran强调,不应害怕失败,而是要从中学习并快速适应。她自己的许多成功都建立在早期失败的经验之上,她认为每一次挫折都是一次宝贵的学习机会,能帮助企业者更强大地反弹,关键在于坚持留在游戏中,直到机会来临。

🚀 拥抱机会,从旧想法中发掘新价值:柯coran分享了她早期将VHS录像带用于房产展示的失败经历,但随着互联网的兴起,她将这些视频上传到网站后,意外地带来了房产销售的突破。这表明,即使是看似失败的想法,也可能在新的环境下焕发新生。

“I pay close attention to who takes responsibility and who plays the blame game,” Corcoran told the Wake-Up Call at Work newsletter.

“Six months after Shark Tank, something always goes wrong—the supplier didn’t deliver, the molds were wrong, an employee messed up. But the minute an entrepreneur starts blaming the next guy, I know it’s over and they’re going to lose my money.”

For Corcoran, accountability isn’t just a nice-to-have trait, it’s the ultimate red flag. And she would know—during her 17 seasons on the entrepreneurial pitching show, Corcoran invested in hundreds of companies, transforming many of her partners into overnight millionaires. 

One of the most lucrative for her was a $50,000 investment for a 30% stake in The Comfy, a wearable blanket company that has since made more than $450 million. Still, she said what matters the most isn’t the product—it’s the ambition and attitude of its founders.

“I’ve invested in hundreds of entrepreneurs over the years, and I’ve learned the most successful ones have many traits in common,” she added. 

“They’re not afraid of risk and they’re super competitive. They have wild enthusiasm and know how to bounce back from failure. If it’s a partnership—and the best entrepreneurs often are—the partners have opposite traits and complement each others’ strengths and weaknesses.”

Today, Corcoran’s net worth is estimated around $100 million.

Turning business flops into a fortune 

While Corcoran admitted she had her fair share of investment busts, the 76-year-old said dwelling on mistakes is wasted energy. The real question is how quickly you learn and move forward.

“I’ve made a lot of mistakes in business, but I don’t regret any of them,” Corcoran said. 

“All my best successes happened on the heels of failure. It’s the best way to learn and bounce back stronger. I learned that the harder the ball hits the pavement, the bigger the bounce. You just have to stay in the game long enough to see it come back.”

Early in her career, Corcoran sunk her first $75,000 in profits into what she thought was a brilliant idea: VHS tapes showcasing her listings. But her agents refused to let them out since they included rival brokers’ properties, and the tapes gathered dust in storage.

When the internet arrived, however, Corcoran uploaded the videos to her new website—and within a week, two homes sold sight unseen to buyers in London.

“The same idea that had failed miserably suddenly became my breakthrough,” she later wrote on Instagram

Corcoran’s fellow sharks agree: don’t be scared by failure

Even Corcoran’s seatmates on the set of Shark Tank agree that failure is an opportunity to learn and pivot.

In fact, Kevin O’Leary, commonly known as Mr. Wonderful, said he doesn’t shy away from it. “I’m fairly lucky. I’ve made lots of mistakes in investing, but I’ve also had some extraordinary outcomes…I’m not scared to fail,” O’Leary told Fortune. “I never bet the farm on any one thing.”

Robert Herjavec acknowledged that failure is inevitable in business, but those that are best equipped to look at the bright side will be the ones succeeding on the other side.

“It’s not practical to think that we will float through our careers without coming face–to–face with failure at some point or another. But, not all failures are disasters,” Herjavec wrote for Fortune in 2016.

But in the moment, he recognized that viewing a failure as an opportunity can be easier said than done. His advice: strip out the emotion, ask the right questions, take ownership, and move forward rather than dwell.

“Failures that don’t sink your business or cost you money are blessings and will push you harder,” Herjavec added. “Don’t be intimidated by these moments because they will help you grow as a business leader.”

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芭芭拉·柯coran 创业 责任感 失败 成功 投资 Barbara Corcoran Entrepreneurship Accountability Failure Success Investment
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