Fortune | FORTUNE 09月25日 22:48
吉米·坎摩尔节目因政治争议遭遇停播风波
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吉米·坎摩尔(Jimmy Kimmel)的节目近期因其言论引发争议,导致部分ABC附属电视台将其停播。此次事件不仅影响了节目播出,还引发了美国参议员的关注,他们表示将调查地方电视台与特朗普政府之间的关系。尽管部分地区遭遇停播,坎摩尔回归后的节目收视率和网络观看量依然可观。此次事件凸显了电视网络与地方电视台之间复杂的商业关系,以及政治分歧对媒体内容的影响。分析人士认为,尽管存在争议,但从商业角度来看,此事的解决对各方都至关重要,尤其考虑到附属协议的到期日临近。

政治言论引发争议导致节目停播:吉米·坎摩尔因其对保守派活动家查理·柯克(Charlie Kirk)的言论,导致其节目在Nexstar和Sinclair旗下的ABC附属电视台被停播,引发了广泛关注和讨论。

事件升级为政治调查:此次停播事件引起了美国参议员的注意,他们表示将调查地方电视台与特朗普政府之间的关系,以及是否存在“交易”的可能性,这使得事件的性质更加复杂。

观众反应与收视表现:尽管面临部分地区的停播,吉米·坎摩尔回归后的节目收视率和网络观看量均表现强劲,尤其是在YouTube等社交媒体平台上,显示出其节目的强大吸引力,同时也削弱了地方电视台的谈判地位。

媒体行业政治化趋势:此次事件暴露了美国媒体行业日益加深的政治分歧,即地方电视台所有者(通常更为保守)与电视台节目内容创作者之间的潜在冲突,这预示着未来可能出现更多类似的争议。

商业关系与谈判困境:事件凸显了电视网络与地方电视台之间复杂的商业关系。虽然网络方(如迪士尼)可能采取强硬措施,但地方电视台在面临附属协议到期时,其选择也十分有限,双方正处于一个微妙的谈判和博弈阶段。

ABC stations owned by the Nexstar and Sinclair corporations took Kimmel off the air last week on the same day the network suspended him for comments that angered supporters of slain conservative activist Charlie Kirk. Those stations kept him off the air Tuesday, when ABC lifted the suspension. The unusual dispute attracted the attention of U.S. senators, who said they wanted to investigate the relationship between the affiliates and President Donald Trump’s administration.

Kimmel returned with no apologies, but in an emotional monologue where he appeared close to tears, the host said that he was not trying to joke about the assassination. He also paid tribute to Kirk’s widow.

And it got a large audience, with ABC reporting nearly 6.3 million people tuned in to the broadcast alone, despite the blackouts in many cities. As is often the case with late-night hosts’ monologues, there was a larger audience online, with more than 15 million people watching Kimmel’s opening remarks on YouTube by Wednesday evening. ABC says more than 26 million people watched Kimmel’s return on social media, including YouTube.

Typically, he gets about 1.8 million viewers each night on television. The numbers released by ABC do not include viewership from streaming services.

A spokesman for Nexstar said Wednesday that Kimmel will continue to be preempted from its stations while the company evaluates his show. Together, the Nexstar and Sinclair groups account for about a quarter of ABC’s affiliates, many in smaller cities such as Nashville, Tennessee; Lubbock, Texas; or Topeka, Kansas.

“We are engaged in productive discussions with executives at the (ABC parent) Walt Disney Co., with a focus on ensuring the program reflects and respects the diverse interests of the communities we serve,” Nexstar said.

Dispute highlights relationship between networks and local stations

The dispute focused attention on the business relationships between television networks and the local stations that carry their programming. In the past, local stations occasionally balked at airing a network show, but it was usually an individual market or two worried about pushing boundaries in language or sexual content, said Ted Harbert, a former top executive at ABC and CBS.

What’s different this time is groups that have gobbled up multiple stations acting collectively on content for largely political reasons.

“This is how much the country’s political divisions have seeped their way into something that has been, for the last 50 or 75 years, a relatively orderly business,” Harbert said.

Leadership of ownership groups is generally more conservative than the media and entertainment figures on the stations they broadcast, said Ken Basin, author of “The Business of Television.” Both Sinclair, with conservative political content, and Nexstar have reason to curry favor with the Trump administration, he said. Nexstar is seeking regulatory approval for the purchase of a rival, he said.

“I worry that this is not going to be the only dispute of this nature in the years ahead,” Basin said.

It’s possible that Disney could play hardball if negotiations on Kimmel’s return drag on, such as threatening to withhold other ABC programming — even the “nuclear option” of football games. Its unclear how the affiliate agreements are worded.

But Matt Dolgin, senior equity analyst at Morningstar Research Service, said he doubts the dispute reaches that point. The station groups have a far less diversified business portfolio than Disney, and the expiration of affiliate agreements next year looms as a deadline, he said. They have few good options if they lose ABC programming.

“From a business perspective, the best course on this issue (for Disney) is to stay above the fray,” Dolgin said. “The dollars associated with this show are very low.”

As they climb, the stunning number of YouTube views of Kimmel’s monologue serve to make television broadcasting less important, hurting the negotiating position of the stations.

For the station groups, the biggest goal should be to negotiate their way out of this — while finding a way to save face, he said. Sinclair initially took a strong stance, saying Kimmel would not return to its stations without apologizing to Kirk’s widow and donating money to Kirk’s political organization. That’s not likely to happen.

Kimmel was at risk of losing show entirely

Last week, Kimmel seemed to be in real danger of losing his show entirely until advocates for free speech protested, including many who canceled subscriptions for Disney services.

“The backlash was stronger than they expected, stronger than I expected,” Basin said. “There was a sense of despair within the industry that this was a ‘canary in a coal mine’ moment.”

Four Democratic senators said late Tuesday that they wanted to look into what happened with the station groups.

“If Nexstar or Sinclair traded the censorship of a critic of the administration for official acts by the Trump administration, your companies are not only complicit in an alarming trampling of free speech but also risk running afoul of anti-corruption law,” Sens. Elizabeth Warren, Ed Markey, Ron Wyden and Chris Van Hollen wrote to the companies.

On Wednesday, another group of senators led by California Democrat Adam Schiff said they wanted to question FCC Chairman Brendan Carr about “implicit threats” made to Disney over Kimmel.

In his monologue Tuesday, Kimmel tried to thread the needle between both sides in a raw political moment, and seemed to realize its difficulty.

“I don’t think what I’m going to say is going to make much of a difference,” he said. “If you like me, you like me. If you don’t, you don’t. I have no illusions about changing anyone’s mind.”

Within hours, many proved his point. Andrew Kolvet, a spokesperson for Turning Point USA, the organization that Kirk founded that is now headed by his widow, posted on X that Kimmel’s monologue was “not good enough.”

In another corner of social media, comic Ben Stiller posted that it was a “brilliant monologue.”

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吉米·坎摩尔 Jimmy Kimmel 电视节目 媒体争议 政治 美国 Nexstar Sinclair ABC
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