My guest is Dr. Michael Platt, Ph.D., a professor of neuroscience and psychology at the University of Pennsylvania. We discuss how factors such as hormonal or social status influence what we value, how we make decisions, and even our perceptions across a range of areas, from who and what we find attractive to our political affiliations. We also discuss how humans evaluate and shift power in relationships and form hierarchies in groups. Dr. Platt also shares new science-based tools for improving focus, creativity, and attention.Read the full show notes for this episode at hubermanlab.com.SponsorsAG1: https://drinkag1.com/hubermanOur Place: https://fromourplace.com/hubermanWealthfront: https://wealthfront.com/hubermanBetterHelp: https://betterhelp.com/hubermanFunction: https://functionhealth.com/hubermanThis experience may not be representative of the experience of other clients of Wealthfront, and there is no guarantee that all clients will have similar experiences. Cash Account is offered by Wealthfront Brokerage LLC, Member FINRA/SIPC. The Annual Percentage Yield (“APY”) on cash deposits as of December 27, 2024, is representative, subject to change, and requires no minimum. Funds in the Cash Account are swept to partner banks where they earn the variable APY. Promo terms and FDIC coverage conditions apply. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer.Timestamps00:00:00 Dr. Michael Platt00:02:12 Humans, Old World Primates & Decision-Making; Swiss Army Knife Analogy00:07:52 Sponsors: Our Place & Wealthfront00:11:01 Attention Allocation, Resource Foraging00:16:40 Social Media; Marginal Value Theorem, Distraction00:22:22 Tool: Remove Phone from Room; Attention & Urgency00:25:23 Tool: Self Conversation; Visual Input, Attention as a Skill00:29:29 Warming-Up Focus, Tool: Visual Aperture & Attention00:38:57 Sponsor: AG100:40:13 Control of Attention, Tool: Changing Environment00:44:07 Attention Continuum, Professions, Measuring Business Skill with Neuroscience00:53:06 Theory of Mind, Covert Attention, Attentional Spotlights01:00:05 Primates, Hormone Status, Brain Size, Monogamy01:09:31 Monkeys, Neuronal Multiplexing & Context; Equitable Relationships01:20:05 Sponsor: BetterHelp01:21:11 Relationships, Power Dynamics, Neuroethology01:29:34 Humans, Females & Hormone Status; Monkeys, Social Images, Hormones01:38:03 Humans, Attractiveness, Value-Based Decision Making01:44:32 Altruism, Group Selection & Cooperation, Selflessness01:49:08 Males, Testosterone, Behavior Changes01:55:46 Sponsor: Function01:57:34 Oxytocin, Pro-Social Behaviors, Behavioral Synchrony02:08:13 MDMA, Oxytocin, Anxiety; Social Touch, Despair & Isolation02:17:12 Isolation, Social Connections & Strangers, Tool: Deep Conversation Questions02:21:17 Bridging the Divide, Tribes & Superficial Biases02:26:58 Testosterone, Risk-Taking Behavior02:30:52 Decision-Making, Tool: Accurate or Fast?02:38:31 Decision-Making, Impact of Time & Fatigue02:45:23 Advertising, Status, Celebrity, Monkeys02:52:19 Hierarchy; Abundance & Scarcity, Money & Happiness, Loss Aversion03:02:47 Meme Coins, Celebrity Endorsement, Social Sensitivity03:12:22 Decisions & Urgency; Bounded & Ecological Rationality03:18:09 Longevity Movement; Mortality & Motivation03:24:48 Retirement?, Serial Pursuits & Pivoting03:30:17 Apple or Samsung?, Brand Loyalty, Empathy03:38:15 Political Affiliation, Empathy03:46:22 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network NewsletterDisclaimer & DisclosuresLearn more about your ad choices. Visit megaphone.fm/adchoices
