Remember when video intros required expensive equipment, technical skills, and hours of editing? That all began to shift around 2020-2021 when AI video generator tools started producing results that didn’t immediately scream “computer-generated.” At first, many creators approached these Video-Gen tools with healthy skepticism—using them for quick mock-ups or internal presentations. But as the quality improved and the learning curve flattened, more content creators started incorporating AI-generated intros into their actual productions.
You know, there’s still a fair bit of skepticism when it comes to AI-generated videos—and some of it’s warranted. But for showcasing products? They’re starting to pull real weight. These videos—often flashy, streamlined, borderline mesmerizing—do a good job of grabbing people’s attention in those crucial first few seconds. Especially in short-term campaigns, they’ve been boosting brand visibility and nudging consumer interest in all the right directions. It’s hard to argue with results when the click-throughs start rolling in.
Different Types of Video Marketing Campaign
A marketing campaign either has the time and resources to focus on only one type of video marketing campaign. Here are different types for you, which can be used with any of your AI video generator tools:
A comprehensive breakdown of the most effective video marketing campaign gives a slight idea of where AI can help. The workflow only includes partial automation.
For example, using an AI video generator for product intros. The benefit of partially automating creating product intros is that it lets you divert your resources and time towards other campaigns.
Understanding Prompt Structure for Video Production
When creating prompts for AI-assisted video production, you’ll want to develop a system that;
- Balances consistency (for brand cohesion) with Flexibility (for different products and categories).
Here’s how to structure your approach. Let’s use a modular prompt framework:
- Core Brand Template (remains consistent)Variable Product Parameters (changes per product)Video-Specific Directives (adjusts based on video type/platform)
Core Components of Your Video Production Prompt
This approach lets you maintain brand consistency while easily adapting to different products and video requirements.
Core Brand Template (Consistent Elements)
[BRAND NAME] creates [BRAND DESCRIPTION] for [TARGET AUDIENCE]. Our brand voice is [TONE ATTRIBUTES: e.g., "friendly, authoritative, innovative"]. Our visual identity includes [COLOR PALETTE], [TYPOGRAPHY STYLE], and [VISUAL ELEMENTS]. All videos should convey our key brand message: [BRAND PROMISE/MISSION].
Variable Product Parameters (7-9 Elements)
PRODUCT NAME: [Name of specific product] PRODUCT CATEGORY: [Category: e.g., skincare, electronics, furniture] PRIMARY BENEFIT: [Main value proposition] SECONDARY BENEFITS: [2-3 additional benefits] TARGET USER: [Specific audience segment for this product] PRICE POINT: [Price tier: premium, mid-range, budget] UNIQUE FEATURES: [What makes this product different] CALL TO ACTION: [Desired viewer action] COMPLIANCE NOTES: [Any regulatory/legal requirements]
Video-Specific Directives (Customizable Per Video)
VIDEO TYPE: [Product showcase, tutorial, testimonial, etc.] DURATION: [Length in seconds/minutes] PLATFORM:[Where video will be published: TikTok, YouTube, Instagram, etc.] VISUAL STYLE:[Cinematic, animated, casual, professional, etc.] MUSIC MOOD:[Energetic, calm, inspirational, etc.] PACING:[Fast, moderate, slow] KEY SCENES:[Must-include moments or shots] TECHNICAL SPECS:[Resolution, aspect ratio, etc.]
Which AI Video Generator Tools to Use?
This is what an ideal approach will look like if you are making a video from scratch. The prompts work well in:
- Runway ML – Our personal favourite AI video generator, especially their Gen-2 model, which excels at understanding detailed brand guidelines. It also produces videos with a consistent visual identity while accommodating specific style directives.
Synthesia – Perfect for this prompt structure as it allows for detailed customization of avatars, scenes, and messaging while maintaining brand consistency.
Pictory – Works well with structured prompts that include brand guidelines and can transform them into cohesive video narratives.
Pika Labs – Their video generation capabilities respond well to detailed prompts with specific visual style instructions and brand elements.
Descript’s Overdub + Visual AI – Combines script-to-video capabilities with brand-consistent visuals based on detailed parameters.
Step-by-Step Guide to Using AI Video Generator:
Here’s my simple approach:
- Step 1: Create Your Base Product Image
- Used Recraft AI to generate a realistic cold coffee product image.Made sure it looked professional and appetizing as the foundation for the video.
Quick Note: If you want to learn awesome prompt hacks to generate product images that stop scrolls, you can click on the link.
- Step 2: Animate It with Runway ML
- Uploaded the Recraft image as a reference in the AI video generator tool. The one we have used here is Runway MLWrote a detailed prompt describing the desired motion:How the coffee should swirl in the glass Ice cubes gently clinkingCondensation formingAny camera movements needed
- Added a reference image showing the final sceneSpecified the logo should appear with an ink fade style animation on the glassCreated a polished, professional ending.
The Result:
And that’s it! A professional-looking product video created entirely with AI video generators — no expensive equipment or editing skills required! I used Weam AI to make prompts and draft the concept, as it allowed me to make agents for consistent drafts and scripts aligning with a single brand messaging.
