V2EX 09月25日 17:59
电商增长与社区管理职位
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该职位旨在设计并执行电商公司的增长策略,同时建立和培养一个强大的用户社区。工作内容包括确定最有效的渠道、运行活动、与商家互动,确保社区成为学习、分享和倡导电商AI的信任中心。职责还包括开发客户获取、激活和留存计划,测试和扩展内容营销、合作伙伴关系、付费广告、影响者合作和社区等获取渠道,以及与产品和客户成功团队合作,确保增长和社区计划与客户需求保持一致。

💼 职位概述:该职位负责设计并执行电商公司的增长策略,同时建立和培养一个强大的用户社区。工作内容包括确定最有效的渠道、运行活动、与商家互动,确保社区成为学习、分享和倡导电商AI的信任中心。

📈 增长策略:开发并执行客户获取、激活和留存计划,确保增长计划能够有效推动业务发展。

🌐 渠道识别与优先级排序:测试和扩展内容营销、合作伙伴关系、付费广告、影响者合作和社区等获取渠道,找到最有效的渠道并优先级排序。

🤝 社区运营:建立和管理一个积极的商家和早期采用者社区,通过讨论组、大使计划或案例研究等项目连接和激励用户,并收集社区反馈以指导增长和产品策略。

📊 数据分析与优化:跟踪关键绩效指标(CAC、激活率、留存率、参与度),并持续优化策略以提高效果。

[ About Us ]
We’re building next-generation AI tools to help e-commerce business owners grow their stores, streamline operations, and unlock new opportunities. Our mission is to empower entrepreneurs with intelligent solutions that make running an online business simpler and more effective.
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[ Role Overview ]
We’re looking for a Growth & Community Manager who will design and execute our company’s growth strategy while building and nurturing a strong user community. You’ll identify the most effective channels, run campaigns, engage with merchants, and ensure our community becomes a trusted hub for learning, sharing, and advocating for AI in e-commerce.
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[ What You’ll Do ]
1 、Design Growth Strategy: Develop and execute a growth plan that drives customer acquisition, activation, and retention.

2 、Identify & Prioritize Channels: Test and scale acquisition channels including content marketing, partnerships, paid ads, influencer outreach, and communities.

3 、Community Operations ]
-Build and manage an engaged community of merchants and early adopters.

-Develop programs like discussion groups, ambassador initiatives, or case studies to connect and inspire users.

-Gather feedback from the community to inform growth and product strategy.

4 、Execute Campaigns: Launch growth initiatives across chosen channels, integrating -community-driven efforts with broader marketing activities.

5 、Analyze & Optimize: Track performance across KPIs (CAC, activation, retention, engagement) and continuously refine strategies.

6 、Collaborate Cross-Functionally: Work with product and customer success teams to align growth and community initiatives with customer needs.
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[ What We’re Looking For ]
1 、Experience in growth, marketing, or community management at a SaaS company, ideally in e-commerce or digital tools.

2 、Ability to balance strategic planning with hands-on execution.

3 、Strong understanding of community-building (e.g., online forums, Reddit/Discord, events, or social groups).

4 、Data-driven mindset with comfort using analytics to guide decisions.

5 、Creative, resourceful, and entrepreneurial approach to problem-solving.

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[ Nice-to-Haves ]
1 、Background in e-commerce or prior experience working with merchants.

2 、Familiarity with AI, automation, or business productivity tools.

3 、Early-stage startup experience.

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[ Why Join Us ]
1 、Be part of building the growth engine and community foundation of a fast-moving AI startup.

2 、Shape the way merchants discover and adopt AI tools to grow their businesses.

3 、Direct impact: your work drives adoption, engagement, and long-term customer loyalty.

4 、Work with a small, ambitious, and AI product-focused team.

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Growth & Community Manager E-commerce AI in E-commerce Marketing Community Building
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